This is the exact phrasing that most of the videos, especially entertainment related videos end with.
Did you wonder why people refer to social media as “Good Stuff”?
If you did, then here are 5 benefits behind people calling social media “Good Stuff!”:
1- Most of their audience are using it
With social platforms reaching unbelievable numbers, it has become logical to join the trend and make use of these platforms.
Because most of your audience will be on those social platforms (unless your customers are senior citizens who are 70 years plus of age, and even those are starting to use Facebook and Twitter), you have no reason or excuse not to make use of these platforms to grow your audience and by that your business.
Few years ago, the question was whether to use Facebook and Twitter or not. Now, time has changed. The question has now become how to design a suitable social media marketing strategy that will move your business to the next level.
So enough hesitation, and let’s start benefiting from social media before we get left behind.
2- It’s FREE
People usually love free stuff, right?
That’s exactly the same reason people call social media “Good Stuff”, it’s because one of the greatest advantages that these social platforms have is that they are FREE!
While there are paid options that these social networks offer, you don’t actually have to choose them. You can use these platforms for free and still get the best results without spending a dime. If you’re providing great value to people, then you don’t have to worry about advertising because your actual followers are the ones who are going to spread the word about your work for you.
3- They are fun to use
Unlike many other marketing strategies, social media marketing is fun to do!
Social platforms have revolutionized the web by making it super easy to share content and interact with people. You don’t have to go the boring way with all those annoying and complex strategies using conventional marketing. Instead, you can just provide value and interact with your fans and followers to make things work for you. No more and no less!
4- Good things go viral
“We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that a 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days that some excellent traditional media coverage has over 5 months.” -Michael Fox, founder of Shoes of Prey.
This proves one thing. You can’t push marketing messages in front of people’s faces and expect to make a profit out of it, especially in today’s market conditions. People don’t trust those conventional old-fashioned marketers anymore. Instead, they now trust those honest 15 years old kids who shoot innocent Youtube videos that get watched millions of times and spread like wildfire.
I don’t obviously mean here that if you’re above 15 years of age, then you should quit this business. What I meant is that if you influence those people and help them change their lives in any way, then you should never have to worry about spreading the word about your stuff again.
I’m sure you also heard of company’s reputation that got ruined because of a simple tweet of someone who wasn’t satisfied with their service. Social media is a double edged sword. If you know how to use it, then your business can grow faster than anything else you’ve experimented with before. However, if you ignore the signs (you’ll know when you see them), then your company’s reputation (or personal reputation) could sink at light speed.
5- The only way to gain trust
The best thing about social media marketing is that it works on recommendation. People are sick of all the scams that try to sell them some crap and take their money, and that’s why they have developed an immunity against those pitchers even if they’re legitimate.
The way today’s online marketing best works is based on other people’s recommendation. You won’t trust a super star marketer, but if someone in your circle of friends recommends it, then you’re going to try it yourself. This way the web remains much less abused than what it used to be before.
I believe that social media is a great plus for “Serious Marketers”, and that’s why the rest is struggling to make it work (guess why!).
If you want to build a brand loyalty and trust, than you need to earn it. If a small portion of your followers base trust you, they will promote your products and services for you and help you spread your message. When your message reaches other people in your circle and help them solve their problems, they will enter the “trust zone” and by that recommend your good stuff as well, and this is how you build a highly responsive and targeted following.
So do you usually refer to social media as “Good Stuff!”. If so, why do you think?