In the previous post, I discussed several ways to generate more leads for your business. In this post, you’ll learn the exact places that you can put your optin forms on to ensure maximum conversions.
However, before we dive into these places/areas, let’s first discuss a dilemma that marketers have been arguing about for years now. QUANTITY VS QUALITY!
- The first school of thought suggests that the more leads you generate, the more sales you’re going to make.
- The second suggests that the quality of those leads should be your main focus. You could implement some tweaks and increase your optin rate by 100%, but those additional subscribers will be of low quality, they have low optin rates, high complaints rate…etc
The way I look at it is that quantity should never be put ahead of quality. If you lower the bar too much, you’re going to hurt your sales conversions and overall business.
On the other hand, just putting a simple “subscribe to my newsletter” form so you get only people who resonate so well with what you’re saying isn’t the smart thing to do. Visitors that come to your website are in different stages of the buying cycle. Also, some of them know, like and trust you, but the vast majority don’t yet. Giving them a chance to knowing you better via email will increase your revenue for sure even if some marketers would not invest the resources to build relationships with those people. Many marketing automation platforms offer what’s called “Lead Scoring”. This is an indicator that shows you whether someone is ready to buy or needs more nurturing.
I have one rule that I work by. If someone comes to your website and reads your content (assuming your content is targeted to your ideal customer), they are considered a prospect and you should do whatever you can (without annoying them of course) to capture their emails so they get to know you better. That being said, here are 7 places you should test to increase your optin rates and generate more leads for your business.
1- Feature Box
The feature box is the big optin form you see right below your website’s header. It’s one of the most effective places to put your optin form.
Most people put it only on the home page (if their home page was a blog) to prevent annoying their visitors. Derek Halpern reported a 51.7% increase in optins after he tested the feature box on the Thesis website.
This is where most people put their optin forms, but that doesn’t make it less effective. You should put it at the very top of your sidebar (above the fold) so it can be visible to visitors as soon as they land on your website.
3- Bellow Post
This is a very logical place to put your optin form. If you produce high quality content, then by the end of your post, you should give people a call to action and an optin box for them to subscribe. People will be compelled to join because they will think that if you share such great content on your website, then it must be even better on your newsletter.
4- Highly Trafficked Pages
I had a post that was generating lots of traffic for me. The post was about crafting the best Facebook status updates. I also had an ebook that contains ready to use status update templates for people to get more likes, shares and comments on their Facebook pages. In the middle of that post, right before I went to explain the 3 status updates that get the most engagement, I mentioned that I have an ebook with 19 formulas.
That ebook picture led to a landing page where people can optin to get the free report. You can also embed the optin form there to make things easier and increase your conversions even more.
What I want you to do right now is to go and check your Google Analytics account to see the pages on your website that receive the most traffic. To make things even better, try to create a relevant lead magnet for 2-3 of each of those pages and put the optin forms inside your posts. Sure it’s lots of work, but I can tell you that this will skyrocket your optin rates the way it did for me.
5- Welcome Gates
A welcome gate is a page that appears when someone lands on the home page of your website. Since the home page is the most trafficked page for most businesses, it would be great to eliminate all the distractions and ask people to optin. They will have an option to skip the page and go to your website of course.
The tool that I use to make these welcome gates is Lead Pages, awesome product and great people in there!
Yes, popups still work like charm and so far, they’re the highest converting optin forms for me personally as well as for most marketers and businesses I know. Many people are afraid that these popups will annoy their visitors, but there are many filters that you can put to regulate when and how much your popup should appear.
7- Separate Landing Pages
The reason I love using landing pages is because you have more room to convince prospects to enter their emails to receive your lead magnet. With the other optin forms, there isn’t much real estate to explain the benefits of your free offer. The other advantage is that you can link to them from internal or external sources (your blog posts, guest posts on other blogs, social media…etc).
The above picture is an example of a landing page that I use for my FREE strategy ebook
There you have it, the best places to put your optin forms if you want to maximize your optin rates. If you have more places, please share them in the comment section below.
Image Credit: Alan O’Rourke