I hope you do, because unless you’re good at what you’re doing, you’ll never be able to make yourself stand out from the crowd as a social media manager. Jumping from a client to another will never give you the experience that will skyrocket your career, because if you can’t help your clients, then there is no reason for them to keep working with you.
Many people, especially outside the social media marketing world think that doing social media management is easy and they are right in a way. Managing your client’s social media presence is definitely easy, but efficiency is what makes it hard for most social media managers out there. It’s true that posting status updates and tweeting all the day isn’t a big deal, but strategically planning every post, photo, link, video you share has nothing to do with ease!
Usually, when clients search for qualified social media managers, they seek specific requirements that need to be present in the perfect candidate. Today’s hiring managers are very resourceful and knowledgeable, and they know all the qualities that make a potential social media manager the right one for their company. To save you time, and let you target those requirements, here is what really makes a magnificent social media manager:
1- Knowledgeable and up to date:
Social media is a very fast changing industry. If you blink your eyes for a second, then you might get lost for a while. If you want to stay above the competition, you need to be aware of at least the important changes that happen in this industry.
There are many times where I see job postings that I know the client doesn’t have a clue of what social media marketing stands for. However, most of the times the job descriptions that I find are obviously posted by people who have done their homework. They post specific requirements and questions and want you (the social media manager) to answer them. Also, if you make it to the interview, then you need to educate your clients and help them understand how all the new changes could be beneficial to their business.
In order for you to stay in touch with the social media industry, there are many great blogs that you can follow to get up-to-date news and information. Some of these great blogs are: SocialMediaExaminer.com, SocialMediaToday.com, MariSmith.com, JeffBullas.com, blog.bufferapp.com, Lorirtaylor.com and many more.
If you really want to be serious about getting high paying clients, then you need to be as professional as you could be. I’ve done enough interviews/discussions to know that professional clients seek professional social media managers. The way you communicate, explain details and advise is crucial to your social media management success.
There are actually dozens if not hundreds of synonyms that go with being professional, reliable, friendly, responsive and analytical are definitely very few of them. If you make it obvious for your clients that you’re professional and can work hands off without them having to supervise you, then they’ll jump off their seats from joy because they don’t have to watch every step you take towards their social media marketing success.
3- A good copywriter:
I believe that what makes the difference between decent social media managers and great ones is definitely the copywriting skills they have. I also believe that there are 2 main factors to social media marketing success. The first one is grabbing attention, and the second one is keeping it through good engagement.
In order for you to get attention, you need to write messages that get noticed and taken action upon. With today’s fast paced web, you probably have a second or 2 to grab attention (this number will absolutely go down as the web evolves). A good copywriter can write status updates and tweets that get noticed, shared, liked and that deliver whatever results the social media manager wants from them.
You don’t actually have to be a psychologist to write outstanding updates. All you need is a basic understanding of your target audience, what they like, what they dislike, what triggers their emotions, what makes them want to share…etc. If you’ve been a social media manager for a while, then you definitely know what drives people towards brands and what drives them away, so take advantage of that.
Although designing a social media marketing strategy isn’t always the job of social media managers, you need to know what works and what doesn’t if you want to get the best offers out there. A good social media manager strategically plans every action they are about to take to ensure maximum results in a short time frame. Throwing your line and waiting for a miracle to stumble on it isn’t actually a good way to manage your client’s social presence.
I think that a strategic thinking could only be acquired. If you want to be able to design an effective plan, than you need to do it over and over again until you start to get a feel for it. Once you work with few clients, things are going to become clearer for you in terms of which actions you should be taking and which ones you should be avoiding.
5- A very good listener:
There is no doubt that in order for you to determine what drives people towards businesses, you need to listen, listen and listen…
I believe that having some listening skills is necessary to every social media manager. In a matter of fact, I think it’s mandatory. Listening is actually crucial for every social media marketing strategy. If you listen to your audience well enough, then you will form a good picture of what people want. If you know what your audience want, then you can simply give it to them. Listening provides you with valuable data that you’re going to need when you write your messages and share them.
These are the most important qualities that should be present in every “magnificent” social media manager. If you think that the list is missing something, don’t hesitate to share it in the comment section below.
Also if you find this post to be helpful, make sure you share it! Good luck