The vast majority of people today use the web for various reasons including networking, shopping, getting informed about a subject…etc
Networking forms a large portion of the time spent on the internet today. Most people log at least once a day to their social accounts in order for them to network with their friends, colleagues, family…etc.
To satisfy the rule that I’ve talked about previously, you need to be present at least at the top social networking sites around the web. This gives you the opportunity to get your business in front of them (without annoying them of course) and help your brand get noticed.
Social media marketing has probably become one of the most powerful forms of marketing in today’s web. Many business owners have shifted their focus towards these top social networking sites for one reason! Because these social platforms have the vast majority of their customers, so why don’t they take advantage?
In order for you take advantage as well from these social networking sites, you need to know the big players in the field. I know that you may already have a picture of the top social networking sites on the web, but here are 6 of them that your business wouldn’t probably survive without at least one of them:
You all probably know the big milestone Facebook has accomplish recently. By April 2012, Facebook has reached 900 million active users (nearly 3 times the population of the US!). With this huge number, I’m sure that business owners will find a large portion of their customers who use this platform regularly.
An inforgraphic published on SearchEngineJournal.com suggests that in North America alone, more than 50% of the population uses Facebook. The interesting fact is that the average user spends 20 minutes per visit on the platforms (which is CRAZY by the way!).
All of these numbers suggest that anybody will be fool if they ignore the benefits this giant social networking site offers. So jump on (if you haven’t already) and make use of this social platform to market your business and increase your brand awareness.
Facebook has recently switched all business pages to the new timeline layout, so here is a post I published on SocialMediaToday.com about how you can get the best out of it.
This microblogging platform has never been expected to reach this tremendous growth mainly because of its nature. In 2009, Michael McClure said:
“I think Twitter is the stupidest, dumbest, most moronic idea in history. I have no idea why anyone would waste their time on this narcissistic endeavor.”
Twitter has exceeded all expectation by reaching over 465 million accounts in 2012 (according to an infographic published on WebAnalyticsWorld.com). This microblogging platform is one of the most powerful tools business owners use today to market their products and services. In a matter of fact, many people find it more helpful to their businesses than Facebook.
There are actually many leading video sharing websites on today’s web, but Youtube ROCKS them all!
Since its creation in 2005, it has been the best platform for business owners to market their products and services. According to an infographic published on SlideShare.com, Youtube has now 490 million users worldwide. The interesting fact is that the average user visits the website 14 times/month, and this makes it the best platform for video marketers.
If you want more shocking stats, you can check this article on Labnol.org
According to many experts, video marketing will rule in the next few years. Video sharing platforms has changed the way we consume information, and that’s why you need to take advantage of it to stay ahead of the game even if you think of yourself as “not a video guy”, as you’ll be amazed of how easy it will be to make valuable videos that get viewed and shared!
This platform is actually one of the web’s mysteries. According to Wikipedia, this business related social networking site has more than 150 million users worldwide (February 2012).
The interesting thing about this platform is that it’s probably the most trusted social platform across the web. This proves one thing; that LinkedIn is only for serious users who are willing to take their businesses/careers to the next level.
LinkedIn is used basically to put your professional profile in front of businesses who might be interested in your services. For businesses, it is used to search for qualified individuals who can contribute to these businesses. LinkedIn is also considered as one of the top places used to search for job opportunities, so make sure you make use of their advanced search feature!
After making the mistake of not joining the bandwagon with a social network, Google has finally realized the importance of “Social” in today’s web.
According to an article published on TheSocialSkinny.com, Google+ has reached 90 million users in February 2012. This number shows the exceptional growth of this platform in just a few months. The average American user spends about 6 minute on the website (which is not a big number comparing to Facebook).
Although experts have mixed opinions when it comes to how useful Google+ is for businesses, this platforms presents a good opportunity to network on a professional level (Google is promising that we haven’t seen anything yet!).
Pinterest is the new kid in town (or should I say the new giant!). Experian.com reports that Pinterest is now the 3rd most popular social platform after Facebook and twitter.
According to an article published on Hubspot.com, Pinterest has reached more than 10 million users as of February 2012 (with 80% of them females!). The shocking stat is that the average American user spends almost 100 minutes on this platform.
This social network is most useful for people in the crafts, gifts, interior design and fashion markets (which obviously makes sense). Shareaholic.com reports that Pinterest is driving more referral traffic then LinkedIn, Youtube and Google+ combined together (which is crazy!).
All of these interesting stats prove one thing, which is that you should be exploring this new social network, especially if you intend to make use of visual content.
These were the top social networking sites on today’s web. I’m sure that there are a lot more that I didn’t cover, but I tried to include only the ones that have impressive and interesting stats. Feel free to add any information you find valuable in the comment section below.