Looking for inspiration? Who else can teach you how to do proper social media marketing besides industry thought leaders? Here are 5 social media quotes that will each teach you a valuable lesson on social media marketing.
1- Conventional marketing is gone for good
“Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led”. Seth Godin, sethgodin.typepad.com
I’m sure that you still see some of those conventional marketers who are desperately pushing their sales pitches in front of people’s faces each time they have the chance to. A few years ago, this practice was really profitable for many of them. With today’s technology, this isn’t possible anymore. Trying to intimidate your audience with your so-called “top company” isn’t going to get people buying from you. Instead, they will follow the recommendation of a Facebook friend they have.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends”. Jeff Bezos, CEO at amazon.com
Many people think that social media is the new thing that hasn’t existed before. Although the media from a technology perspective is, the social aspect has always been there and will always be. Humans are social beings by nature, and that’s what made those social networks spread like wildfire. It’s simply because they satisfy a basic human need.
So yes, we want to be connected, to make a difference, to matter, to be missed, and the great thing that every social media marketer should be aware of is that we all want to be led no matter what our status is!
2- You don’t define your brand anymore
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
Many business owners believe that they have lost control over their brand image because of social media. Most of these guys are the same ones that used to force a specific image into their audience’s mind. Some of them (who haven’t embraced social media yet) feel threatened by technology in general and social media platforms particularly, because they now realize that no matter how hard they try and how much money they spend on advertising, people won’t really care.
I’m sure that you heard hundreds of stories of brands that got dragged to the bottom because of a tweet. Now, all you need to ruin your brand is an angry customer who is well connected online. You don’t handle your customer issues correctly, your customer tweets about it, it goes viral and your brand will suffer a very severe consequences!
Although customers get to shape your brand today, there are many things that you can do to help them say the very same things you want them to. It’s not by intimidation anymore; it’s by offering value and being helpful. If a customer is happy, they will say anything positive you want them to say.
3- Engage your followers
“Activate your fans, don’t just collect them like baseball cards“. Jay Baer, Convince & Convert
The only thing people seem to care about these days is the number of followers they appear on their Facebook pages and Twitter profiles. I understand why this is important for them, but social media marketing isn’t much of a numbers’ game.
The weird thing is that people are so obsessed with numbers that they are ready to buy them no matter what the quality of those followers is . It’s true that having thousands of fans can skyrocket your brand, but only if these fans are super targeted and engaged.
What Jay Baer tries to explain here is that you should never put collecting fans as your ultimate goal. You need to constantly/consistently be engaging them if you want to exploit the full potential of today’s social media. Give them value, post things they like, admire and appreciate, and you’ll never have to worry about collecting new ones again.
4- You think it’s about technology?
“Social Media is about sociology and psychology more than technology.” – Brain Solis Principal of FutureWorks
Do you know what Mark Zuckerberg studied in Harvard along with computer science? Yes it’s psychology.
Did you also know that he majored in Sociology? I bet you did!
So the founder of the biggest social network on earth studied psychology and sociology and was very good at both! Does that give you any clue?
Many people still have the misconception that social media marketing is all about technology. While technology plays a major role in it (only as tools), the concepts that make these social networks so powerful are what marketers should be targeting.
I have used a gazillion of tools since I started online marketing and none of them has helped me unless they were backed up by a solid strategy that relies on solving other people’s problems. Sure technology is making our lives/work easier, but it should never replace our understanding to human psychology. If you can leverage the power of these social networks to satisfy your followers’ needs, address their concerns and solve their problems, then you can consider yourself as one of the few who really understand what social media is all about.
5- Make a products/service that is worth talking about!
“Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that“. Scott Monty, Head of Social Media at Ford Motor, scottmonty.com
You know why most people are struggling with social media?
I believe that no matter how much effort you spend in your social media marketing, it won’t work unless you got a good product or service. In a previous post called “3 tips to effortless social media marketing”, I talked about the importance of having a quality product that people really need in making social media work for your business.
According to Scott Monty, most people go straight to fixing their marketing while the product or service they want to market is broken.
A few years ago, marketing a crappy product was unethically profitable for many people. However, time has changed now. If you don’t build a product that really solves problems, all the marketing in the world won’t make it work for you.
So these were my favorite social media quotes that I personally learned a lot from (although there are hundreds of others). Do you have any others that you think will teach us more lessons?
Image Credit: e27singapore