Most of the social media job postings I see involve the search for qualified social media managers. The demand for such a job has increased tremendously, especially in the last 2 years. Companies are recruiting skilled social media managers to manage their social presence online. Some of the small businesses are seeking freelancers to do the management for them, and this could be an opportunity for many people to have flexible working hours from the comfort of their homes.
For many people, social media management is all about monitoring fans/followers, replying to comments, checking inbox, posting engaging content across the different social platforms…etc. While these are the basic skills that you need to acquire to start offering your services as a social media manager, there are many other duties that can increase you income substantially. Some of these additional duties could be: creating blog content, distributing it, doing guest posting, managing reputation, drawing an effective social media plan, monitoring mentions…etc.
Whenever a new thing comes out, many people get involved in it and we have to raise the bar to stand out of the crowd. Let’s take the example of SEO for a while. At first, knowing how to submit anchor texted links to social bookmarking websites and article directories was considered a skill. After a while when most people have learned how to do it, it became obsolete because people who did it were replaced by robots that can deliver 100 times better results in less time.
For social media service offering, posting status updates and tweeting isn’t a big deal because everyone can do it now (although posting high engaging content is still challenging for most people). However, if you want to be unique and get paid a lot more, you need to offer additional things that most other social media managers aren’t offering. To get to the point, here are top 3 things that you can easily learn to start making serious money as a social media manager:
1- Technical setup:
It’s true that with established businesses, you don’t really need to set up social accounts for them as all you’ll be doing is managing their existing accounts (they mostly have contractors who do the technical setup for them). However, when it comes to new businesses, the search for a person who will setup their accounts and another one who manages them could be challenging.
If you offer the setup and the management for them, then you have saved them, time, effort and money which they really need. Most small businesses aren’t comfortable working with many contractors, so having only one person who does most of their social media marketing is really a plus for you as well as them.
Setting up professional social accounts and blogs isn’t actually that hard. You can learn how to do it in less than a day. There are actually hundreds of resources including videos on how to setup a WordPress blog, Facebook page, Twitter account, Youtube channel…etc. There are also tons of free resources on setting up custom landing pages, backgrounds…etc. You don’t also have to be a graphic designer, you can hire a professional one from freelancing websites (oDesk and Elance…etc) and have them to design the headers, logos, backgrounds…etc.
I call this easy money! Consulting is probably the best and easiest way to make serious money as a social media manager. There are people who charge $200 to $500 per hour doing some consulting for their clients (and these are just average social media mangers like you and me, they are not the super stars who charge 4 and 5 figures a day!).
Looking at your clients present social media marketing or designing a new one for them isn’t actually a hard thing to do either. If you’ve been managing social accounts for a while, then you now know the strategy behind implementing an effective social media marketing plan. You can look at things like:
– Is there a brand consistency across all of their social platforms?
– Is there a unified tone for their messages?
– Are they addressing the right audience?
– Are they using the right platforms and tools?…etc
3- Ad campaign manager:
This is absolutely a must learn if you want to make serious money offering your social media management services. There is one thing for sure, if your clients are willing to invest money into conducting ad campaigns, then you know that they have money (because most small businesses aren’t willing to set a budget for advertising), and if they have money, then they will be more than happy to pay you what you really deserve if you can create effective ad campaigns.
Doing Facebook ads isn’t actually a big deal, all you have to learn is to test different ad copies and see which one performs better so you can build upon it. Facebook advertising isn’t actually an exact science; so the only skill that you need to be having is testing. You can try different images, headlines, descriptions and demographics. The one that has a higher CTR is the one that will be the subject of your next test…and so on.
It’s true that having some basic knowledge about social platforms is going to land you clients for sure, but if you want high paying ones, then you need to go for the extra packages that most social media managers aren’t offering. Sure it’s more work for you, but the return will be very rewarding.
If you find this post to be helpful, don’t hesitate to share it. Also, if you have any questions, make sure to post them in the comment section below. Good luck!