The ultimate struggle that service providers go through when they are just starting to offer their services as social media managers, consultants or strategists is definitely finding clients. Finding clients is actually a little different than finding a full time job. With clients, you only have to sign a contract to begin working on your client’s social media remotely (most of the times). When finding a full time job instead, the procedure will differ.
What I wanted to discuss in this post isn’t actually finding a full time local job where you have to sit on a desk in your employer’s company, but rather working as a freelance social media service provider who works with various clients remotely.
It’s true that the social media job search is increasing every day. However, there is still a lot of room comparing to other services that could be provided remotely (SEO, writing…etc).
Because social media service providers are very expensive to hire on a full time basis especially by small businesses, many of these businesses are hiring part-time contractors from all over the world to create or work on their existing social media marketing strategy. However, if you don’t succeed at establishing yourself in this business, then it might become harder to do it in the future.
Finding clients isn’t actually a big deal at all, but finding high paying ones who are willing to pay you what you deserve is actually hard, especially for people who are just starting out. There are actually many reasons why people struggle getting high paying clients, but here are the most important 3 of them to help you land your first high paying client:
1- You don’t have a good work history:
You know what’s the first thing that a client looks into before hiring you? Yes, it’s your work history. Most clients who are searching for freelancers, don’t really care what part of the word they’re from. They don’t also care about what you say you can do for their businesses. All they care about is what you’ve done to previous businesses.
I believe that the number one reason for choosing a contractor besides affordability is definitely whether they have a successful work history or not. The bad thing is that you can’t build a successful work history unless you work for less what you deserve. Once you establish yourself and build a very good work history, then you can charge what you see fit for your skills.
I know that most social media service providers aren’t willing to under-price their services, but believe me when I say that those first low-paying clients are the ones who will get you the most high-paying ones. The key is to be patient and have a long term plan to your business. If you don’t really have a work history, then there is something else you can do to get clients. You can set up a blog and work on your brand instead. If you accomplish good results, then you can show them to your clients as a proof of what you can do for their businesses.
2- You’re not searching in the right places:
In a previous post untitled “Top 7 Places to Find Guaranteed Social Media Jobs”, I discussed the most important places that you can make use of to land your high-paying clients. I believe that if someone is looking for high paying clients, then they definitely need to go where these clients are hanging.
3- You’re not knowledgeable:
It’s true that most clients haven’t made complete sense of social media yet, but I can tell you that they do their research prior to hiring. Today’s client is very educated and resourceful, and you’ll not success at getting the contract if you don’t be honest and show them that you’re knowledgeable about your topic.
The social media industry is a very fast paced one. If you want to stay ahead of your competition, then you need to be aware of all the major changes that happen every day. Most clients always ask me of how I think about a specific platforms or software, and my knowledge about it plays a very important role in determining whether I get the contract or not.
Try to subscribe to leading social media blogs that provide valuable information so you could get notified with updates as soon as they post them.
It’s true that getting your first high-paying client is hard to do, but if you do it gradually and increase your rates as you become more knowledgeable and experienced, I can assure you that in a short time you’ll be able to land your very first high-paying client and keep doing so in the future with very ease.
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