Do you frequently land on Facebook pages that have tens of thousands of engaged fans while you can’t even break the one thousand mark?
I know that seeing a page with 30.000 fans makes you professionally jealous and in the same time curious to know how they reached that number. For many people, getting Facebook fans isn’t easy as acquiring followers on Twitter. With Twitter, all you have to do is follow targeted people and wait for them to follow you back (and many will!). With Facebook, the only option these guys left for us is the paid one (using their advertising platform).
I’m not saying that you can’t build a big fanbase without doing advertising as there are many people I know who acquired tens of thousands of fans all organically (without spending a dime on advertising).
The thing that I wanted to point before we dig into details is to never buy fans. You can do advertising as long as you have a budget for it, but you should never buy cheap fans as all you’ll be having is fake accounts that never see your content or interact with it. Read the post I wrote “The Get a Gazillion of Fans and Followers for a Few Bucks Joke” to learn more about how buying fans will hurt your whole Facebook marketing efforts.
So here are 23 ways to get more Facebook fans:
1- Provide value
I know that this might seem obvious to most of you, but I don’t see many people doing it either. Providing value is the first thing that you should be looking into when building your responsive fanbase. Most people who are struggling in this industry are the ones who don’t provide real value to their followers. The biggest question that you need to be asking each time you post on Facebook is “what’s in it for them?”. If the answer is “a lot of value”, then you should proceed with posting the content.
2- Lessen your promotions
Today’s web is too crowded with all kind of information (useful and non useful). For me personally, I got sick of all those guys who are still practicing conventional marketing methods in hopes of stumbling on a person who doesn’t have a clue that most of their products/services are of low quality. Most people usually go to Facebook to chill out and connect with their friends and family, so why would you bother them with your never ending promotions?
I’m not suggesting that you don’t promote your business at all on Facebook, because that will not be valid (we’re all on Facebook to promote). What I’m telling you is that you should try to build relationships first, and then promote your stuff whenever you find it appropriate.
3- Facebook isn’t Twitter or LinkedIn
Each of the social platforms that we’re using today is different from the other. We have ones that are pure business oriented. Others that are brand awareness oriented, and there are ones that are only meant for communicating and building relationships. Facebook is one of those platforms that you shouldn’t go too heavy on when posting content. Unlike Twitter (where geeks hang out), you should always try to incorporate easy language and funny stuff that your audience are more likely to respond to. Like I said before, most people go to Facebook to communicate, interact, stalk and laugh, and that’s why you need to make your content more digestible, likable and easy to understand. To understand what I’m saying, just go to your Facebook fan page, and post 2 status updates. One talking about a detailed study (full of equations) on Facebook EdgeRank, and the other is about a video that got super viral and see which one gets shared and liked the most.
4- It all comes down to your content source
I’ve seen many marketers before that promise people that they can completely build an entire business out of Facebook without the need of blogs or websites. However, I think that your blog should be your central hub where most of your focus should be. Don’t forget, Facebook is only a communication and promotion tool to share your content more easily. Your valuable content providing blog is the one that has the best quality readers and followers who will transform your business.
5- Socialize your blog
To this day I still see some big blogs that don’t make it easy for their readers to share and interact with their content (I guess they didn’t realize the power of social media yet!). If you want your content to be shared and seen by as many people as you could reach, you need to make it as easy as a single mouse click for your readers to do it. If you are using WordPress as your content management system, then there are probably hundreds if not thousands of plugins which you can use to socialize your blog.
6- Write top lists
I think that you already know that lists like (5 ways to do this, or 7 tools to increase that…etc) are the ones that get shared the most on the web, especially on Facebook and Twitter. The reason for this is that these lists are super easy to scan through and digest. If you want to get your content shared more often, then you need to write some lists from time to time.
7- Diversify your content
If you want to reach as much audience as you can, then you need to diversify your content types. There are some people who enjoy reading, others might like videos and some of them want to listen to podcasts. From my own experience, I think that photos and videos are the type of content that gets mostly shared on Facebook (as they say, a picture is worth a thousand words).
8- Ask them to like and share
This is the easiest thing that you can do to get people sharing your content, yet many people don’t do it.
If you want something from a person, wouldn’t you just ask them to give it to you (why is this different here?).
In your blog posts or even Facebook status updates, just ask people to share your content if they find it interesting. However, this might not always work. The only way you could make this work, is when you post a very enjoyable thing that when people finish reading it, they will either laugh very hard or just say “WOW!”. When you remind them to share it at the end, they will be more than happy to do it because of that mental state you got them into.
9- Facebook ads
This is by far the best option to get lots of targeted fans at light speed (depends on your budget). The problem with it is that it isn’t accessible for everyone, especially people who are just starting out. However, if you try to allocate a budget to Facebook ads (even if it’s fairly small), I can assure you that you would never regret. The key to ads is smart targeting and consistent testing. You should test multiple ad copies + target markets, and see which one got the highest CTR, and then keep split testing these to land on what I call “a goldmine ad”. Also make sure to change even your best performing ads from time to time, because people will get familiar with them and your CTR will drop (ad burnout!).
10- Facebook contests
Facebook contests are also one of the best methods that business owners use to get lots of targeted fans super fast. However, it’s a little bit tricky to try these (see How Zillow.com Went From 22,000 Facebook Likes to 100,000 Facebook Likes in 8 Days). If you want your fanbase to increase fast, then you might want to offer something that is relevant to your market, and preferably which your potential fans can’t really get elsewhere (valuable). Here is a great contest case study on incomediary.com
11- Use your email list
If you already have an email list or trying to build one, try to incorporate links to your social profiles at the end of each email you send. This is proven to get people to notice your Facebook page, and because your email subscribers are your most targeted audience, the conversion from those will be good if you include creative call to actions.
12- Use Twitter
Twitter is probably one of the most important platforms to advertise your website or your Facebook page on. You can either put your Facebook page URL in your bio, or just include it in your Twitter background (it’s super easy to do that). To make conversions even higher, you can direct message your followers with something unique that you only give to new people who follow you (make sure it’s FREE). It’s true that some people would say that it’s annoying to send a direct message to people who have just followed you, because you don’t know each other yet. However, if you only provide value in your DM, then why should you worry about that?
The other great technique I personally use is to tweet the link of your Facebook custom landing page. The new Facebook timeline gives you unique URLs for each app you have on your Facebook page. You can include a free gift on your custom landing page and tweet about it. When people click on the link they get to your app and download your free gift whether through entering their email address (this way you build your email list) or by liking your page by putting a reveal tab or fan gate (this way you build your fanbase).
13- Use LinkedIn
LinkedIn is also a great platform where you can promote your Facebook fan page. You can put the URL in your profile so people checking it will click on the URL and check your fan page as well, or you can also include the URL in every reply you send on LinkedIn.
14- Use Youtube
Youtube is one of the best platforms to promote your Facebook business page, especially in some markets. If you’re already doing video marketing, then try to tell people to follow you on Facebook at the end of every video. You can also put your page’s URL in the description to make it easy for people who are watching your video to click on the link and go directly to your Facebook page. I’ve witnessed many fan pages explode because of one single Youtube video that got viral. However, the key is to find those viral videos.
15- Do something different on Facebook
To make people follow you on more than one social platform, you need to give different things on different platforms. If people notice that you provide the same thing on your blog/Twitter/Facebook fan page, then why would they want to follow you on all of these platforms? In order to make this work for you, you need to make each platform special. A very cool thing that I’ve seen socialmediaexaminer.com does before on their Facebook page is “Expert Friday”, where an experts of a specific subject spends one hour answering every question posted on the Facebook page wall. If you’re knowledgeable about your market, then you can answer questions yourself. I’ve also seen many fan page owners who let other people promote their businesses on their Facebook page once a week for free.
16- Make your page interesting
Most people who don’t know you will decide to like your page or not from the first look at it. With all the competition around, it’s becoming harder to get noticed. In order for you to grab your first visitor’s attention until you hook them (not literally), you need to keep them interested until they like your page. With the new Facebook timeline, branding your page has become easier and more effective, so make sure you get the most of it. Here are exceptional Facebook timeline video tutorials by Pat Flynn from SmartPassiveIncome.com