Have you ever thought that your market is so crowded that there is only a room for a small portion of people?
The problem with today’s economy is that no matter where you look, there is a gazillion of competition out there competing for the same thing. While this is not necessarily a bad thing, especially for the consumer, it can freak out anybody who’s willing to enter any market.
You decide to enter a market, then you do little research to find out that you’re competing against thousands of people who might have more experience and knowledge then you have. It’ll freak you out, paralyze you and you’ll end up jumping from market to market wasting your valuable time in the process.
Let me tell you something!
There is no such thing as a non-competitive market. If it’s profitable, it’s competitive! [ClickToTweet]
Unless you come up with a crazy idea that no one has ever thought of it before, you’ll always find competition, no matter where you go, no matter where you look, there are always talented people who are competing to get their voice heard.
Why Is This?
We came to a time where there are very few revolutionary ideas that come up from time to time. I believe that everybody is competing for small details. If you exclude the few people who came up with revolutionary ideas, then what we’re going to be left with is just small details that we can add or subtract to improve our offering to the consumer.
When a new idea emerges, it’ll be followed by years and years of development and mastery. In the social media marketing world, we’re still in the process of transitioning from learning to mastery. What this new medium has brought is thousands of small details that need to be taken care of to reach mastery, and that’s exactly why I said that “There Is Room For Everyone”. There are more things that need to be figured out than there are people who are competing in each market, so don’t feel intimidated.
A Quick Story!
When I got into the social media marketing industry, there were already thousands of people that transitioned to this new marketing medium either offering their products or services. I knew it’s going to be very competitive (and I was right), but I also believed that “There Will Be Room For Me As Well”. A few days ago, when I was searching for interesting social media related profiles for a client using Twellow, I saw that there are thousands of relevant profiles. Many of them are either social media managers at a company, journalists who write about social media, bloggers or consultants. Instantly, I got stroked by the idea of this post and decided to write about it so YOU know that there definitely is room for you.
What You Can Do To Ensure Sitting In The “Luxury Table”
Some people might not be ok with just being in the room. They want to push hard so they can enjoy the benefits of sitting in the “Luxury Table” with the top people in their industry. This definitely involves lots and lots of Strategic Hard Work, but it’s definitely worth every single second you spend doing it.
1- Think Big
As long as you’re going to be thinking anyway, THINK BIG. –Donald Trump
I strongly believe that the human mindset can make or break the deal. If all you want from your industry is a full-time income that supports you and your family, that’s exactly what you’re going to get. So don’t expect to become a market leader because that won’t happen.
If you want to be the go-to person in your market though, you definitely need to THINK BIG. This concept doesn’t by the way contradict with the previous one of competing over details. Any big picture is composed of small pixels that only when placed correctly, the picture will make sense. You’re going to do the hard work anyway, so why don’t you go for the extra mile and THINK BIG!
2- Details Matter
Few years back, I thought that some of my inspirational mentors had the gift of seeing the big picture without going through the details. What I realized later, is that every single one of them has gone through a hell of a lot of details before they first saw the big picture. Do you think that someone like Albert Einstein has reached this greatness because he was able to see the big picture from the day he was born? I’m by no mean an expert at this subject, but I believe that he reached this far by combining all the small details Physics offered him to form a general picture that can be applied almost everywhere. Do you think someone like Seth Godin came up with the concept of “Permission Marketing” out of thin air? I doubt it. He must have built it from all the small details that he went through in his career.
Point is, details really matter because they’re the building blocks of BIG IDEAS!
3- Always Seek The “Why”
Sometimes I catch myself doing something that other people I respect recommend, and then I realize that there is no good reason of doing that particular thing. It’s really hard to keep the why in your mind all the time, as sometimes you’ll get distracted and forget why you’re doing what you’re doing in the first place!
What the “Why” does is saving you tons of resources and letting you focus only on the things that matter. Every action you take must be attached to a very good reason. Your “Why” should come before the “How” or “What”. If you go from the “How” and “What” first, you’re doing to end up with knowledge/skills that don’t matter to you and your business, but if you begin with the “Why” in mind, all the skills you’re going to be learning will be for a very good reason. That is the only way to getting to the point where you want to be fast.
Do you think there is room for everyone in today’s economy?