I’m sure that you already got your share of the Pinterest buzz that has been going on and on these days. While the origin of this platform goes back to late 2009, it’s just recently when it started to take off and gain attention.
Pinterest is actually a platform that allows people to share images (or pin visual interests). Because pictures have been the most shared item in the social media sphere, the guys at Pinterest used this to their advantage and made a dedicated social platform that made image sharing the easiest experience that someone could have.
I know that many people are still a little bit suspicious about whether Pinterest could do any good for their businesses or not, but let me tell you that this is the same suspicions that people had when Twitter first started. In my opinion, you can’t really know the potential of something unless you try it yourself and see if it works or not.
To back up my opinion that Pinterest could benefit your business immensely in terms of traffic and leads, I have 2 facts for you.
According to a study done by Jeff Bullas, photos are the best content type in terms of driving interaction along with quotes. It has been reported also that infographics have resulted it huge amounts of traffic and shares in addition to links for many businesses (see on Blueglass.com). This proves one thing. Visual content is the future for businesses. To give you a clearer idea of the potential Pinterest could have, here is another infographic on Mashable that shows how “Pinterest Became The Top Traffic Driver for Retailers”.
The other fact is that Pinterest has been reported to be responsible for more referral traffic than many other established social platforms. According to a study done by Shareaholic.com, Pinterest drove more referral traffic than LinkedIn, Google+ and Youtube combined. It has also outperformed Twitter (can you believe it!) in terms of referral traffic.
So how can I join Pinterest?
You can join Pinterest using 2 methods. The first is to request an invite form them (you’ll find a “request an invite” button at their home page), or to have a friend who is already there to send you an invite.
So enough of the proofs and let us explore how we can use Pinterest to drive targeted traffic to our businesses, shall we?
Make use of infographics
As I said before, infographics are great in terms of getting exposure, shares and traffic back to your website. If you want to leverage the power of Pinterest, you need to start publishing infographics. You can either make them yourself using the free services that are available online (I’m sure you can find your way), or just hire another skilled designer or company to do them for you. In addition to the referral traffic that you get from Pinterest posting those infographics, you also get hundreds of blogs sharing it and linking to your website from their unique domains (imagine how beneficial this could be in terms of SEO).
Leverage other social platforms that you have a following on
Many people would tell me that if you mention Pinterest to your followers on other platforms like your blog, Facebook page and Twitter profile, you’ll be driving traffic to Pinterest not your website. However, I can tell you that this is the exact way big business build huge following on new platforms super fast. Let’s take the example of Google+. I’ve seen businesses that are in zero circles today, but a week later, they had hundreds adding them to their circles. After that, if a social platform starts to decline in popularity, then they don’t have to worry because they are not putting all of their eggs in the same basket.
By driving people to your Pinterest boards from other social platforms you use, you can ensure that you build a following there. When you do, you’ll start seeing the traffic that you wanted back to your website.
You can direct people to your boards by using simple call to actions when posting visual content on your blog, Facebook page or any other platforms you’re using. You can also have the “Pin It” button on your website/blog and encourage people to click it.
Find what attracts people visually in your niche
It’s true that each niche requires a different strategy when it comes to using Pinterest. It’s also true that there are some niches that tend to have a greater advantage to succeed with Pinterest comparing to other niches. However, you can make use of this platform even if you’re a dentist. For people who are in the decorating or clothing niches for example, they might find it easy to get traffic and leads to their websites using only images of the products they’re offering. However, information providers can also drive lots of traffic to their businesses using funny infographics and photos as I mentioned above.
Lessen your self promotions
A good way to build a following on Pinterest is to promote other people’s stuff more than your own. The key here is not to follow conventional marketing way of promoting your products each time you post something new. Whenever you find something interesting on the web that your Pinterest followers might find helpful or enjoyable, don’t hesitate to post it there. By doing this, you’ll start building a strong Pinterest following that you can rely on to get you attention and traffic to your business.
If you are already using Pinterest, make sure to share your experience in the comment section below.
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