Wherever you go in today’s web, you see those attracting ads that promise you something really good that no one can resist. I’m sure that you got your share of those, but have you really considered using such services?
The basic rule that I rely on to filter those fake ads is the concept of “if it’s too good to be true”, then it’s probably not good. While this rule doesn’t always work that way, most of the times it will, especially with today’s web conditions. One of the biggest claims that many services try to sell over the internet is the ability to give you tons of Facebook fans and Twitter followers for just few bucks. This sounds very interesting, as it will save you lots of time, effort, money and headache doing it the real natural way. But hey, let’s step back for a while and see if these claims are true or false for those who intend to make use of them.
The New comers
The first group of people is the one that is new to the social media marketing concept. They post jobs on freelancing website untitled “I need 5000 US real fans to my facebook page, and I’m willing to afford $50”. Whenever is see people posting this I realize that they are desperate to get fans to the point that they will believe in fairy tales and unicorns.
I also see many so-called reputable services who promise to get their clients lots of fans for just a few dollars. I don’t know how on earth they will do this unless the cost per click (if they were using Facebook ads) is $0.001 (which is improbable). Yet many people leave positive feedback like “this company really delivers. I got 10000 Facebook fans in just 3 days for only $47, how cool is that, and they were all real fans with profiles and friends!”.
After a while from posting relevant and interesting content, these people will notice that no one is responding to their posts or liking them. They start to get suspicious about the whole social media marketing thing, and probably give up too early on the road, and that’s just sad, sad, SAD…
The reason for this failure is that most of these profiles are fake, even if they have a photo and a few friends. If they were real, then they will never “in a million years” be interested in what you’re saying, because they were probably paid a cent or 2 to like your page (yes people do that).
The so-called “Knowledgeable”
The other group of people are the ones who know that these services can only provide numbers with no quality, but insist to do this for one single reason “SOCIAL PROOF!!!”. They think that if people land on their page and find 10.000 people who like it, then they will probably follow the crowd and do the same thing. While this can be true if the fans were real, today’s web surfer is well educated and knows exactly when there is a real interaction and when there isn’t. While social media marketing relies heavily on numbers, I can tell you that 10 real fans who are interested in what you’re offering are literally worth hundreds of times than a gazillion of fans that have no interest in what you’re saying.
Lesson hopefully learned
What I wanted you to learn in this post is to never go after false promises so you won’t regret. You better invest the money that you’re going to be wasting on low quality methods on reliable real ways like Facebook ads or even contests. All you need to have is a good offer and a good copy, and you’ll start seeing all the targeted followers who are going to transform your business and take it to the next level.
So if you had a bad experience of purchasing fake fans and followers, please share it with us in the comment section below.
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