Hello Houssem, it’s really nice the infos you give in your blog,
I just want to ask, what courses do I need to take in order to be a social media marketer or social media specialist?
Do you want to become a social media marketer?
That’s a wise decision to make seeing the great opportunities this industry offers, but in the same time very scary because of its changing nature!
Many people hear that social media marketing is where the easy money is. There are probably dozens or even hundreds of training programs that try to sweeten the deal by telling you stories about rainbows and unicorns. Some tell you that social media marketing is so easy that a 15 year old boy can do it. Others say that you can make 5 figures each and every month playing around with Facebook pages and Twitter profiles. Some of these claims are true, but I can tell you that there is more to the story that these info-marketers don’t want you to know about!
I’ve gone through many trainings to know that only 1% is of high quality. The rest are just people who know very little to nothing about social media and know a lot on how to make you buy their products. I’m a big believer that you should definitely invest your heart, soul and money into education, but only on the right materials. I always say that if you’re not willing to invest in your education, then you’re simply not willing to succeed.
Personal Coaching VS Infoproducts VS Events
Before we can see what training programs are right for you, let’s first explore the advantages and disadvantages of personal coaching vs infoproducts VS events:
Personal Coaching (Or One-On-One Coaching)
I really recommend this if you can afford it. This is the right type of learning, especially for people who are just starting out. This method will save you tons of time, but you’ll compensate it with money!
The great thing about infoproducts is that they are affordable. They are great for people who have time, but they don’t have money. You’ll obviously need to figure out lots of things yourself, since the infoproduct isn’t customized for you specifically. This is what I’ve chosen when I started with social media marketing. I didn’t have lots of money to invest into a personal coach, so I bought a few infoproducts over time to strengthen my skills in each area of social media marketing. Good infoproducts will give you a solid foundation that you can rely on and explore upon to learn the details and become a successful social media marketer.
Although many people believe that the main goal of events is education, I strongly believe that networking comes first. You’re still going learn tons of stuff about social media marketing, but if that’s the only thing you’re going to be focusing on, then you’re missing the whole point of these events. If I learned anything during my years into the online marketing world, it’s that good connections bring great business. The performance of your business depends on the quality of connections you’ve acquired throughout the years!
What Are The Best Social Media Marketing Training Programs On The Web?
There are literally tens of thousands of social media marketers around the globe and thousands of training programs. What I’m going to recommend below is only products that I’ve used myself or people who I deeply trust. There are some people who I never purchased their products, but you see me mentioning them always here on hqsocialmedia.com. The reason is that if a person can blow your mind for FREE (not literally!), what exactly they’ll do to your mind in their paid training programs?
1- Social Media Examiner
If you’ve been around social media marketing for a while, then you might already know SocialMediaExaminer.com. They offer high quality free stuff on their blog 5 times a week. The great thing is that they mostly offer live online events with top leading experts so you don’t have to travel (they offer offline events as well). The online events won’t make you good connections like offline events do, but they’re affordable for people who are just starting out.
They offer a variety of live events which they call (summits). While social media marketing is their main focus, you might see others offers for content marketing or blogging. What I like about these summits is the quality of experts they invite. You can’t almost think of an expert without finding him or her on Mike’s summits! They also have people from famous brands like Ebay, Zappos, Dell, Sony, Walmart…etc.
Social media examiner’s trainings are mostly for established social media marketers. If you know nothing about social media marketing and you want to first learn the basics, then don’t expect Jay Baer to teach you how to create a Facebook page
Their trainings are more about the big picture than they are about the technical details. If you’re already a social media marketer, then their trainings will open your eyes on great strategies that you can implement for your own business as well as your clients’.
Check their upcoming events here: http://www.socialmediaexaminer.com/upcoming-events/
2- Mari Smith
Mari needs very little introduction since almost everybody knows who the queen of Facebook is
If you want to learn anything related to Facebook marketing, then Mari is the person to go to.
What I like about Mari’s way of teaching is that she gives you practical/actionable advice that you can implement right away in your business. Her courses are so in-depth that you’ll be amazed of how much details she digs into when it comes to Facebook marketing (she knows Facebook like you know you name!).
3- Amy Porterfield
Amy Porterfield is probably one of the few social media marketers who I really enjoy the way they give information. I was listening to a webinar she recently did with John Chow and she literally blew my mind with great actionable Facebook marketing advice. She was the Director of Content Development and later a marketing campaign manager for Tony Robbins (YES, that Tony!). She also helped socialmediaexaminer.com get to where they are on Facebook right now. She’s the co-author of Wiley’s book “Facebook Marketing All-in-One For Dummies”. Her main training program is called: FBInfluence.
4- Brian Moran
If you’ve been in my newsletter, then you already know that I always recommend Brian’s trainings. What I personally like about his trainings is that he tells no fairy tales about Facebook, all this guy cares about is numbers.
With social media today, it’s really hard to find someone who can tell you exactly what you should do and walk you through the process visually step by step. Brian has done it first with his Baseball training program called “Train Baseball”. He then made the Facebook marketing program called “Get 10.000 Fans” explaining how he did it with his Baseball business. He also offers a variety of Facebook trainings and applications.
5- Laura Roeder
Laura is probably the only one in this list who offers a complete social media marketing training program including almost all social networks. While others may specialize in Facebook marketing or Twitter marketing, Laura has a training for almost every social network you can think of (Facebook, Twitter, Pinterest, Youtube, Blogging, Google+…etc). She also offers a variety of plan starting at: $97/month to access all the trainings she offers (around 15 of them) + many bonuses and personalized trainings. Laura’s trainings are suitable for people who are just starting out with social media or busy business owners who don’t have lots of time or money to do it.
6- Mark Schaefer
You probably know Mark from his book “Tao Of Twitter”. He was awarded the Twitter user of 2011 by TweetSmarter. He’s also in the Forbes power 50 social media influencers of the world. He also offers a variety of trainings sessions beginning with designing a social media marketing strategy (which is FREE!) to digging into Facebook, Twitter, LinkedIn, YouTube and blogging.
So What Program You Should Go With?
This actually depends on your level of expertise in social media as well as in each social platform individually. You may have a solid understanding of Facebook, but not so much of Twitter or YouTube. The key is to start somewhere and go from there. I personally recommend the great people I mentioned above, but if you find another training program that you see fit your needs, then go for it without hesitation.
The Ultimate Strategy To Becoming A Social Media Marketing Expert
I don’t know if such thing exists (a social media marketing expert), but I can tell you that there is an effective strategy that will help you get there as fast as your resources can afford. The only thing I don’t recommend is reinventing the wheel and trying to figure out everything yourself while others have figured it out before you a long time ago. Not only this will waste your time and money, it’ll also frustrate you, especially if you’re just starting out!
There are 2 main currencies that will help you learn social media marketing. These currencies are: time and money. If you have money, I advise you to hire a mentor. Instead of learning the basics of social media marketing in 6 month, they’ll help you learn it in 1 month. If you don’t have money, then I advise you to buy infoproducts. The key is to go through each program at a time and take the time to digest it and fully implement it. This will take you more time, but it won’t be compared to the time you’re going to spend learning social media marketing yourself.
I believe that many people underestimate the power of having mentors. Almost every successful person I learned from had a mentor who showed them the path. Top guys are surely expensive, but all you need to do is hire a person who’s been there. They don’t have to be Chris Brogan or Seth Godin, they just need to be people who’ve done it before and are willing to help you do it!
Social Media marketing Is More About Doing Than It is About Learning!
Yes you heard that right!
Social Media Marketing Is More About Doing Than It Is About learning! [ClickToTweet]
Don’t get me wrong here, education is key when it comes to social media marketing, but I believe that I started learning the ins and outs of social media when I started doing it and implementing the advice in the trainings I purchased. In other words “Consume less And Produce More!”. You will fail, you will miss, but with time, your big picture will start forming, and you’ll be able to put the missing pieces together. If I learned anything about social media marketing, it’s that it’s not about Facebook or Twitter, it’s rather about how the different components work together to achieve your business goals. So learn, apply, learn some more, apply some more and always keep learning and applying!
Do you have any particular training program or a mentor that you can recommend to us. Feel FREE to tell us about it in your comment below
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