You spend lots of time building your Twitter following and creating quality content to find out that nobody has clicked the link that you tweeted about your new post.
This was without any question the most annoying pain that I had to go through, and I’m pretty sure that many of you are experiencing the same thing.
The problem with Twitter is that the average number of people that a person follows is way more than the average number of the pages that they’ve liked on Facebook. This will result in a much less exposure and by that conversion comparing to Facebook, right?
Well not necessarily!
The great thing about Twitter, which I think isn’t available on other social platforms, is that you can figure out when is the best time to reach most of your followers. This way you can make sure that the vast majority of your followers see your tweets.
Getting people to see your tweets isn’t actually the whole part of the equation, it’s getting your followers to notice and take action upon them that will get you what you want, which is TRAFFIC!
In order for you to make your tweets stand out, get noticed and followed to whatever destination you’ve chosen, you need to work on 4 core aspects:
1- Choosing the perfect headlines
Crafting your tweets will absolutely be the single most important thing in making your tweets convert better. Here are some tips to crafting the perfect tweets:
• What’s in it for them
Unless there is something that your followers see helpful, they won’t probably click it. Before you write your tweets (or even write your content), you need to make sure that it provides value to your followers. If you know that many of your followers are struggling to get high paying clients, then make it clear for them by simply writing “how to get high paying clients”.
• Be specific
Being specific in your tweets could send you the most targeted traffic that you can put your hands on (your bounce rate will be close to nothing). A good example of being specific is writing something like “how to increase your traffic by 400% in 2 months?”. This headline specifies exactly how much traffic your follower will be able to get, and how much time needed to accomplish that goal. The worst thing that kills conversion is being too general, so try to avoid that as much as you can.
• Invoke curiosity
It seems that there is no other way that you can get people’s attention these days without invoking their curiosity. Remember, thousands of people in your market are fighting for attention, so why would a follower give it to you. If you want attention, then you need to go and get it. An example of curiosity invoking headlines is “How I made $530 an hour consulting with a client?”. This type of headlines creates a rush inside your follower’s mind, and the only way to satisfy that rush is by checking how you did it. However, be careful. Don’t just promise; make sure you deliver as well.
• It must solve their deepest problems
They say that a problem solving product will sell itself without you having to market it. This is absolutely true since problem solving headlines tend to get clicked more often than any other headline type. However, with all the generic content on today’s web, you need to find a unique way to mix curiosity invoking headlines with problem solving ones. If you know that the most annoying problem for your audience is getting real estate deals, then you can write something like “top 5 real estate deal-getting strategies that will close your first sale in no more than 3 days”. In this headline I mixed being specific with the problem solving approach. This mix is a killer!
• It must create a sense of urgency
A great thing that will make your tweets convert way better is to introduce a sense of urgency inside your tweets. This will encourage your followers to follow your link and get to wherever you want to lead them. A good yet very simple example is something like “How to get your first client today”. You can also include some call to actions that create a sense of urgency like “go get it now before it expires”. This type of headlines could really be used in many ways, so try to be creative with it.
• Try to keep it short and to the point as possible
In order for you to get the maximum number of retweets, you need to leave room to your followers to retweet. You’re not going to get that by consuming all of your 140 characters. Instead, try to keep your tweets below the 100 and preferably 80 characters. Also, shorter tweets tend to convert better because they leave many question marks inside your follower’s head.
• Funny could be good for business too
Many people will tell you that it’s ok to be funny on Facebook, but on Twitter, you’re not allowed to. I believe that some sense of humor (without exaggeration of course) could increase your conversions by a great deal.
• Specify what type of content you want them to consume
A great way to increase your conversions is to specify what type of content you want your followers to check. If it’s a video, make sure to include the word video between brackets at the very first of your tweet. This way you followers will know that they are about to watch a video. This could be applied to all types of content like podcast, infographic, picture, case study, free course…etc. Another great way to get attention is by posting the category of your content between brackets at the beginning of your tweet like hilarious, very funny, insightful…etc. Also, whenever you publish a new post, make sure to include the word “New post” at the beginning of your tweet as well.
These were the highest converting headline formulas that you need to be using for your tweets. You can either use them separately or mix 2 or more of them together. I’ll leave this to you!
2- Choosing the best content type for Twitter users
Not all content types are created equal, right?
There are actually content types that are suitable for each social platform. For Twitter, you can tweet about videos, case studies, lists and how tos, inspirational quotes, free gifts, contests or events (these spread like wildfire), ask a question, funny stuff or personal experiences.
The previous ones were the most retweetable content on Twitter. Try to diversify your content as much as you can as each follower has a preferred content type that they find themselves more comfortable to consume.
3- Link position
There have been many studies each claiming the best position that your link should go on you tweet. However, a recent study done by Dan Zarella of Hubspot on 200.000 link containing tweets showed that the best performing tweets in terms of conversion are the ones that their links come in the position 25% of the overall tweet.
I would recommend that you try with different link placements and see if anyone has performed better than the others.
In order for you to be able to make use of every character you have on Twitter, you need to be using a URL shortening service like bitly.com. The other benefit of these URL shorteners is that you can track the clicks on each link you tweet. This way, you’ll have all the data that supports your tests so you can improve upon it.
4- Don’t be afraid to give your opinion
A very good way to make your tweets stand out is to give your personal (professional) opinion on the retweets you make. Don’t just go there are retweet stuff. Instead, try to find debatable/controversial tweets that have been posted by some rock stars in your niche, and add your opinion at the beginning or the end. Controversy is good, but only if it’s professionally backed up with conclusive evidence or data. Don’t just go there and oppose with every famous person on your industry as this will ruin your reputation before it starts. If your opinion goes along with the tweeter’s opinion, then don’t hesitate to include it as a confirmation about your position from that particular subject.
Another thing that you should keep in mind when tweeting is to never use the world “US”. People are getting sick of all those big corporations (or the ones they claim they are) who are trying to intimidate their audience by showing them that they are bigger than what they can ever imagine.
Instead, try to be personal even if you have a big company with a huge staff. Use the word “Me” to let your followers know that they’re talking to a person and not some shadowy company.
Now that you know how to write tweets that stand out, I need you to take action and experiment with the different tactics I explained above. After a while, you’ll become good at it that you’ll start doing it on a subconscious level.
If you’ve experimented with something that has worked really great well for you, please don’t hesitate to share it with us in the comment section below. Good luck