When I was thinking about what topic I should be writing about today, I thought I may write a “how to” tutorial on how you can use social media to improve your business performance. However, I came to a conclusion that information isn’t actually everything when it comes to succeeding online (as well as offline). In order for me to be able to make things clearer, I need to explain to you how I first stumbled upon this precious realization.
When I started the whole internet marketing thing, I got bombarded like everyone else with false promises that are full of hype. Some of them where pretty convincing, and that’s what lead me thinking that if you master some ninja techniques, you’re going to be able to achieve whatever goal you’re having in mind. It’ true that some of these guys have delivered what’s promised, but after a while from applying these so called “under the radar methods”, I realized that nothing is changing in my business “at least from the perspective I wanted to”. With this in mind, I came to a conclusion that the problem isn’t actually in knowing techniques that no one knows. The problem was actually in the mindset that you should have when applying them. I mentioned in a previous post “success VS value: which one to choose from” that the only way to succeed is to offer value first. If you don’t care about people, then no one will care about you either (and remember, your success is proportional to how much you influence people). In order to make my point crystal clear, here are 3 constants that are present in every single success story you’ve seen in your life:
1- Action taking:
Action takers are actually unbeatable. I know that with today’s web, it’s easier to fall into the information overload trap. I myself was learning and absorbing tons of information everyday without applying any. What I did after I realized that learning way more than applying isn’t going to get me anywhere, is shutting every possible distraction off. I unsubscribed from all email lists that were keeping me away from doing my work. Now I only allow very few people who provide value to deliver messages to my email inbox. I’m not saying that you should stop learning or something; because that will be inappropriate, but what I meant is that you should start implementing the ideas you already have (I’m sure you have a gazillion of them already). Only stick with one thing and give it 100% of your attention.
2- Stay consistent:
Taking action isn’t actually enough to succeed in this business. Staying consistent at your actions is the 2nd constant that you should master to start seeing a difference in your business. Staying consistent means that you need to take action and keep taking it until you make that thing work for you. The problem that most people face is the inability to keep working on a thing for a long time without seeing a difference. Let’s take the example of blogging. Many people take action and start a blog, they also start posting and implementing some of the marketing techniques they’ve learnt. However, after a while, they become more suspicious about whether they did the right thing or not. They might receive an email from a guy (or gal) who they subscribed to their email list saying “forget blogging, here is the new business model that will never fail!”. They get enticed by that headline and quit blogging. See where this is going.
While I was watching some TED talks, I stumbled on a really good one (they are all awesome by the way), which is by Matt Cutts, the head behind the Google spam team (Matt Cutts: Try something new for 30 days ). This talk explains how you can acquire new good habits or gets rid or bad ones by doing it for 30 days.
3- Offer value:
According to Michael Stelzner (Founder & CEO of social media examiner), the only way to making social media work for you is by offering something really valuable that people aren’t accustomed to getting for free elsewhere. If you get people thinking “how on earth does this person offer such a super useful thing for free”, then you’re on the right path to success. You might not realize this truth, but people got really tired of all the marketing messages that chase them wherever they go. If you want to win hearts as well as minds, don’t try to push up marketing messages in front of their faces each time you get the chance to. Instead, try to focus on creating things that help them achieve their goals, and they will be more than happy to give you the things that you need as well to achieve your goals.
There might be a lot of variables involved in this business, but as far as I can tell, these 3 constants have never changed and will probably never change in the future as well. So what do you think?