For many small business owners, traffic is the only thing they need to get a constant flow of customers. However, when they do acquire that traffic, they realize that there is a much more bigger problem which is converting that traffic into paying customers!
While there are many factors that make a successful business, the simplest equation is:
Profit= Traffic + Conversion
If you acquire targeted traffic and have the right conversion funnel in place, you will enjoy a steady stream of customers. If your website isn’t generating the amount of customers/clients you wish to generate, then here is exactly what you should be doing.
1- Create a Blog
In addition for blogs being great at generating more traffic to your website, their main other benefit is that they will help your website convert better. The reason is simple! It’s because a blog will help you address your prospect’s objections and concerns and help them simplify their buying decision.
When someone lands on your blog and reads your helpful content, they’ll be more likely to buy from since they don’t have to take your word for it that your product/service can help them.
Unlike other mediums, the great thing about blogs is that they satisfy both ingredients of the equation. They bring you lots of traffic + they help you convert that traffic into paying customers/clients. That’s why I mentioned them the first!
For more reasons on why you should blog, check out this post.
2- Create a High Converting Lead Magnet
As I always say, “Join my newsletter” isn’t going to cut it anymore, unless you’re writing the best content in your industry!
Creating a lead magnet that your audience wants is going to increase your leads significantly.
In order for you to create the highest converting lead magnets for your business, all you have to do is ask your prospects/audience of what they want the most OR what problems they want solved the most. What you should do then is go and write every question you got from your prospects down. Then, score each question according to the number of people who asked it. That will tell you exactly which topic will get you the most leads.
I would recommend starting with one lead magnet (that solves the biggest challenge/problem for your prospects) and then probably adding more as you go.
Email is the best medium when it comes to converting prospects into paying customers and creating a high converting lead magnet will ensure that you get a steady flow of qualified leads that will continue to serve your business with customers.
3- Provide Social Proof
Some of the biggest and most common objections prospects have when they’re about to buy something are: “Why would I buy form this store?” OR “Why would I work with this person?” OR “Can they really help me?” OR “Why would I trust this website?”…etc.
Social proof seems to answer all of those objections and more!
Social proof simply states that when people see other people like them happy about your product or service, then tend to go with the flow and purchase from you as well.
Basically anything that will help people trust your solution: testimonials, mentions from top influencers, case studies…etc is worth mentioning on your website. As they say, trust is earned and not given and in order for you to earn your prospects trust, you need to show them why you’re trustworthy.
4- Gather Feedback
This is one of the most important strategies to increasing your website’s conversion. If you’re not constantly gathering feedback, then you’ll never be able to build a profitable and sustainable business. You need to listen, listen, listen some more and then act upon what you discovered. You’ll be amazed of how many important things I discovered just from gathering honest feedback from my audience.
You need to constantly ask:
- What your prospects want to learn more.
- What they didn’t like about your website.
- Why they abandoned your checkout process.
- What they didn’t like about your product/service…etc.
All of these questions will help you stay on the right track and always provide your prospects with what they really want.
5- Calls to Action
Did you ever wonder why your website isn’t converting despite all of your efforts?
The answer might be simple!
It’s because you’re not providing prospects with enough conversion opportunities.
What I mean by that is the lack of calls to action on your website.
Many people aren’t that comfortable to sell and all they do is put their product/service offering on a page and call it a day!
That’s not enough to generate customers. Whenever possible: in your blog, newsletter, interviews…etc, you should constantly remind people that you offer a solution to their problem in order for them to check it out. The more traffic you send to your products/services page, the more contacts you’re going to get from prospects and the more customers your business will generate.
As you know, banner ads don’t really work the way they did before. What’s working great right now is native advertising, which is simply an advertisement that is in the same context of the content you’re publishing. It’s natural and it doesn’t feel like advertising at all. Your calls to action shouldn’t feel as advertising as well. They should blend into the user experience in order to increase the likelihood of prospects following them.
That being said, what tactic did you use before to increase your website conversion. Leave a comment below!
Image Credit: DaVinciS