You know what is the first thing most people struggle with when starting their online businesses? Yes you guessed right, it’s TRAFFIC!
Traffic is what sets you apart from your competition. It’s what gives you the opportunity to show what you can do to help people. Without it, you can never achieve the business goals that you have in mind.
It’s true that traffic isn’t actually the only factor that will determine your success, but you can say that it’s the first door that once opened; everything will be under your control, especially if you know how to convert it.
If you have a limited budget like almost everyone who’s just starting out, then you can’t really afford advertising. The great thing about the web is that it allows you to start an online business without spending a fortune. It’s true that advertising speeds things up, but you can build a 100% healthy rock-solid business without spending a dime on advertising!
There are probably a gazillion of ways to get free traffic. One of the most important is definitely the organic traffic provided by Google. However, many people are struggling to rank their webpages in the first spots of the SERPs because of the tough competition out there.
Luckily for you, many people haven’t made complete sense of social media yet, and that will do you a great favor if you become one of the few who do. One of the social media platforms that you can rely on to generate targeted traffic to your website is definitely Twitter. I know that many people aren’t finding good ways to generate traffic from Twitter, and that comes down to many reasons. If you’re not seeing referral traffic to your website from Twitter, then here is how to effectively use this social platform as a traffic generation device!
1- Include your website/blog URL in your bio:
I know that many people find this very obvious. However, I wanted to outline it first so you don’t miss anything. Mentioning your website URL at the end of an interesting bio could lead to a significant conversion of people who see your profile.
2- Brand your profile:
One of the most important factors to social media success is definitely consistent branding. With today’s fast paced web, most of us are finding it hard to gain attention, and when we do, it will only last for a second or two. Your job is to keep people interested in your brand until you convert them.
To make this possible, make sure you have a professionally designed profile (it doesn’t have to be fancy or anything) that explain what you exactly do and how you can help your followers.
3- Learn the science of tweeting:
This is probably what will result in a significant traffic amount to your website, especially if properly executed. Many experts say that writing tweets that convert is a science, and they are completely right. If you want your URLs to be clicked, you need to make your Tweets as attention grabbing and interesting as possible.
In order for you to make sure that your tweets are read by most of your followers, you need to be using some tools that will tell you exactly what time you should be tweeting at. A free application like Tweriod will tell you exactly the time when most of your followers are on Twitter. This gives you the opportunity to post your most important tweets on those times. If your headlines are interesting and curiosity invoking enough, then you’re going to get lots of traffic to your website. If you get very few, then you should be working on your tweets.
4- Interact with influencers in your market:
Your only way to getting exposure fast is to make key influencers in your market notice you. You won’t be able to do so by annoying them, but with providing consistent value instead. If you’re providing good stuff, then you can leverage the following of high profiled influencers when they mention you.
The first thing to do is to follow them and put them in a separate list to see what they’re tweeting about. You can then start interacting with them by mentioning their tweets that you see fit for your audience and also reply to their tweets. If they see that you’re providing pure value, then there is nothing that should hold them back from mentioning you to their huge audience.
5- Tweet regularly:
Have you always wondered of why some people get lots of traffic from Twitter while you’re not? It’s true that having the most enticing tweets is mostly going to do the job, but if you need consistent traffic, then you need to expose yourself repeatedly in front of your followers. People might not notice you in the first time or even in the tenth time. However, when they find that you’re always present (not in an annoying way) in front of them, they will be forced to notice you and take your desired action.
I hear a lot of Twitter users these days complaining about Twitter being dead in terms of generating traffic to their businesses, but my only defense for twitter is the growing numbers of their traffic and users. If you want to make use of any social platform, then you need to be unique and bring new and creative things to the table. Doing the old same techniques that most people use isn’t going to get you anywhere. Instead try to focus on providing pure value to your followers consistently and I promise that you’re going to see all the traffic that you need to build a solid business.
Image Credit: Rosaura Ochoa