Do you know what it takes to be a successful person?
I bet you do. It’s working as hard as you can tolerate towards achieving your goals. The main difference between people who make it and others who give up too early is that the first group has a mental capacity to resist whatever comes into their way and overcoming it. The second group walks away before reaching their goals for different reasons including lack of passion, lack of self-confidence or lack of motivation.
It’s been a while now since I entered the social media marketing world, and I don’t deny that what kept me going despite all the difficulties is hard and consistent work. Every mentor I respect always recommends working hard towards your goals and you’ll definitely make it.
“My philosophy of life is that if we make up our mind what we are going to make of our lives, then work hard toward that goal, we never lose – somehow we win out” -Ronald Reagan
Where People Usually Get This Concept Wrong?
I admit that I’ve been guilty of this myself. I misunderstood this concept earlier in my career and thought that if I just work hard, I’ll eventually make it. However, what I realized is that thousands of other people are working as hard as I am and even more, but many of them haven’t been able to make it despite their consistency throughout the years. I instantly knew that there is something else about this concept that most people don’t get!
How many people interpret this concept is that if they choose something and wake up every day doing it, then they’ll eventually make it work. To give you a simple example, let’s say that you’re a store owner. You wake up early everyday and do the best job you think you can do. Despite the fact that you see very little improvement, you keep on working hard because you think that with time things are going to change. You keep on draining your energy until you eventually give up!
I believe that the working hard concept as people interpret it is killing their creativity, because it makes them think that they only need to do the “WHAT” without giving much of a thought to the “HOW” and “WHY”. It makes our minds lazy, and this will lead to doing repetitive work that doesn’t matter at all.
Introducing The New Concept!
Although this is not a new concept as I’m sure that all of us know it, it can simply make or break your business. It is called “Working Strategically Hard”!
I’m also sure that you’re familiar with the Pareto principle where 80% of the outcomes come from 20% of our actions. You can apply this principle to almost everything whether in your life or business. The problem with how people understand the “Working Hard” concept is that they give equal importance to every action they take towards their businesses. This will result in a wasted 80% of actions that don’t matter. Let me explain!
Working strategically hard means that you know exactly what efforts bring in the most benefit to your business. Since these few actions will result in 80% of your outcomes, you could simply focus most of your energy towards improving them and you’ll see the change that you were seeking in your business. I’ve been in the social media marketing industry for some time now to know that most of the work we do on social platforms doesn’t really matter. The reason many people don’t realize this is because they don’t track their efforts on each social platform. 80% of the actions we do are worthless and are only a waste of a small business owner’s precious resources.
What Does The Process Of Working Strategically Hard Involves?
Let me clarify this for a moment. Working strategically hard can only be done by tracking the performance of your individual efforts. There is no way of knowing which actions bring in the most results without tracking your results, especially when it comes to social media marketing. It’s already hard to calculate ROI from social media, so imagine that you’re throwing your money and time without even achieving the goals that social media was supposed to meet for your business. Here are 3 simple concepts that will make sure that you don’t exhaust yourself doing hard work that doesn’t matter:
1- You Don’t Have To Reinvent The Wheel
That’s exactly what most business owners spend their time doing. Reinventing The WHEEL!
In a previous post called “Reverse engineering a successful social media marketing strategy” I outlined how business owners as well as social media marketers can reverse engineer a social media marketing strategy that has been already proven to work without building a new one from scratch. This fits perfectly into the “Reinventing the wheel” concept because it’ll be a waste of time if you spend all of your resources trying to come up with something that other people have already came up with!
To make this concept work for you, try to cut every action that incorporates work that has already been done before. Try to build upon those solid foundations to produce better things. You don’t necessarily copy other people’s work, but if round wheels work perfectly, why you replace them with square ones?
This concept is not to be confused with being a Parrot because that will falsify the whole point of this post. Creativity and innovation are crucial parts of this, so don’t imagine that you just have to fill your strategy with just round wheels and expect to make it work. All you’re going to become is just a second version of someone else. Old proven to work ideas should be built upon and new ideas should be incorporated. Don’t forget that
2- Focus On The Things That Bring In The Most Results
This concept completes the previous one and fits perfectly into the Pareto Principal. If you see that your LinkedIn group brings you the most business, then that’s exactly what you should be focusing most of your efforts into. If you see that content marketing is bringing you new customers, then you should definitely be focusing on producing more quality content. On the other hand, if you see that posting fancy pictures on Facebook or geeky updates on Google+ is just a time suck for your business, then dump these activities into the 80% of non-result generating efforts and allocate very little resources for them.
3- Do An Assessment From Time To Time
This is probably the most important concept in your overall business strategy. Stats don’t lie, so why you keep ignoring them.
There are advanced analytics platforms (both free and paid) that can measure virtually anything. Your work lies in tracking every single action you take towards implementing your social media marketing strategy. Once you do that, make sure you conduct an assessment every 2 weeks or so to see which actions have brought the most results. This is not to be confused with tracking or reporting , it’s a separate task that I usually do with my clients once in a while to determine where most of our efforts should go into!
This is no doubt that if you work hard enough, you’ll eventually meet your goals. However, it’s not about doing uncalculated labor, it’s all about working hard on identifying the things that matter, and then working harder to implementing and improving upon them.
Do you know any person who is misinterpreting this concept? Let them know of the right way to working hard by sharing this with them. Good luck!