When one door of happiness closes, another opens; but often we look so long at the closed door that we do not see the one which has been opened for us.” – Helen Keller
It’s been a while now since Facebook changed all business pages layout to the new timeline. There are actually many contradictory case studies of people who had an increase in business from the new timeline, and others who suffered a major decrease
I think what Helen Keller tries to tell in the previous quote is that people don’t like change by nature. Once they establish themselves in one thing, it becomes harder for them to jump to another one. I see that people who resist change will never achieve anything in life, but the ones who do will benefit from a great advantage, especially in today’s fast changing world.
To this day, when I’m reading blog posts and scanning through comments, I still see people who are still upset about the new Facebook timeline. They keep whining about how the new layout impacted their businesses that they don’t see the potential it really has.
Some other people who have embraced change with an open chest report that they had an increase of 50 or even 100% in business from this new layout. Without a doubt, this new timeline represents a great opportunity, especially for people who are serious about building real solid based businesses and not just seeing big numbers and bragging about them.
It’s true that when the new timeline was first introduced, most of us have seen some limitations especially the removal of the fan gate. However, now that we’re getting used to it, I can tell you that Facebook really knows what they’re doing. If you’re still upset about Facebook forcing the new timeline to all business pages, then here are 3 reasons that this new design is better than the old one in terms of engagement, brand loyalty, trust and of course business:
1- Bigger branding opportunities:
It’s true that you’re not allowed to include call to actions and contact information in your cover image, but I really don’t see it that way. Instead of including dozens of call to actions (Like us, please subscribe, Enter your name and email…etc) that people are beginning to develop an immunity against, you can use the new header in a more creative way to build brand loyalty and trust, so instead of looking like a conventional marketer who’s trying to force people into sales funnels, you’ll look more professional and even likeable.
The new design also offers a great exposure to our tabs as they come directly below the cover image. You’re now allowed to change your tabs icons (to include whatever call to action you want), to rename them and also link to them from other sources. For people who are still upset about the removal of the custom landing page, I can tell you that linking to your particular apps (your custom landing page) directly will remove any distractions that were present in the previous design (this advantage wasn’t present in the old design).
2- It’s more like a blog now!
I don’t really know if it’s just me or Facebook is trying to make their business pages look like blogs.
I mean most the features that they have introduced in the new timeline are similar to the ones the blog offers.
Let’s begin with the cover image that looks exactly like the header of the blog!
Or the tabs below the cover image that look exactly like a blog’s menu!
Or the ability to pin posts at the top that looks like the featured section below the blog’s header!
I don’t obviously know what Facebook is trying to do, but from the clues that I have, I think they are trying to make business pages as independent as possible. You know what I mean?
From what I see, I believe that Facebook has realized that businesses put their blog as a priority (a central hub), and from their last design change, they were trying to make Facebook business pages as “central hubs” as they could be. This way, people will spend more time interacting with their brands ensuring a mutual benefit for brands as well as for Facebook!
3- It’s more human-like:
Don’t you like the milestones feature that Facebook has introduced? I bet you do.
This feature is one of the best among the ones that Facebook has introduced in their new design. It allows business owners to highlight important milestones that they have achieved in their businesses. This is definitely a smart move from Facebook to make business pages as human like as possible.
With the highlight feature that allows you to highlight important events or stories, I think that Facebook pages are becoming like diaries, and people love to write/read diaries!
That being said, there is no doubt now that your only way to succeeding in today’s business environment is to be as human-like as possible and not some behind the shadows company that is trying to push annoying pitches every time they get a chance communicating with their customers! So if the new timeline has resulted in business growth, then good for you. However, if it doesn’t, then you’re absolutely doing something wrong. Find it and FIX IT!
So what do you think of the new timeline? I think it will be a great advantage for businesses to tell a streamlined story about what they’re doing. The more exciting thing is that after a while business owners will look at the new timeline as they are looking into their diaries or photo albums (an archive of their personal and business achievements!).
If you find this post to be helpful, please spread the word and share it! Good luck.