On this episode of The Social Profit Podcast, I’m going to answer Phoebe’s question on how to get started with social media marketing. Phoebe has a local B2B business majoring in crops and she wants to supply organizations with her products.
Here is the question:
I don’t have specific pages on social media, but when I launch my products, do I just advertise on Facebook or Google plus…or are there any other effective tactics concerning social media and how I should use it??
That is actually a great question and I know that many of you who are just getting started with social media are probably wondering the same thing.
Here Is What You’ll Discover In This Episode!
1- The most important thing every business should have
You probably know this already, but having a website should be a priority for every business today. Your website is the most essential thing every single business should have in today’s environment. It is the central hub of everything you do online or offline.
I like to call websites “Business Representatives” because they will help customers and clients decide whether they should do business with you or not. Instead of explaining what your business is about and what products and services you provide each time you contact a prospect, you just direct them to your website so they can see what you offer. This will save you tons of time and effort.
Setting up a website isn’t that hard to do. All you have to do is
1- Purchase a domain name:
This will cost you about $10 per month and it will be the name of your website. EX: yourwebsite.com
I use NameCheap (affiliate link) for all of my domain names.
2- Purchase a shared hosting package:
This costs less than $5 per month. This is where you actually host your website. I use BlueHost (affilliate link) for all of my websites.
3- Install WordPress:
WordPress is a free content management software I use for my own website as well as my clients.
Once you have your website up and running, you need to start filling it with content. The most important pages will be the “About” page and the “Products and services” page.
In the about page, you should talk about what your company is all about. If you can, include some pictures or videos to demonstrate what you do and who your ideal customer is.
In the products and services page, just list what you’re offering with a description of each item. Also, make sure to include some visuals about each product you offer so prospects can see what they are getting.
In that same page, make sure you tell prospects how they can order if they’re interested and also put all of your contact information there as well.
2- Which Social Networks You Should Be Using
Once you have everything setup on your website, you can start using social media to direct prospects there so they can learn more about your business and the products you’re offering.
The first step to getting started with social media is to figure out which social networks your prospects are using. You don’t want to spend lots of time on a social network (say Facebook) to figure out that none of your prospects are using it. You need to make sure that your prospects are using a particular social network before you start promoting your business there.
You can do that by simply asking your existing customers if you already have a customer base OR doing some research to see whether your prospects are using a particular social network or not.
In Phoebe’s industry, I would advise that she starts with LinkedIn since she’s in the B2B space and her target organizations might have company pages on LinkedIn. Just search for those organizations on LinkedIn as well as the key people you need to contact in order to let them know about your products and services.
LinkedIn offers different options for their premium accounts ranging from $20 per month to $700 for big enterprises.
The best thing about a LinkedIn premium account is that they allow you to send what’s called InMails to anyone on LinkedIn ranging from 3-50 InMails per month. The response to those InMails is guaranteed (not like when you send a normal email). If someone doesn’t respond to your InMail, LinkedIn will return the InMail credit to your account. How great is that!
Getting a 100% email response rate is every marketer and business owner’s dream and LinkedIn offers that!
Another platform you can use if you find out that your prospects are there is Facebook.
The great thing about Facebook is that it allows you to target people based on interest.
What that means is that you can target prospects based on what they’re interested in. You can either use Facebook’s standard advertising dashboard or the power editor to target only people who might be interested in your products and services (The Power Editor works only on the Google Chrome browser).
Another great feature of Facebook’s advertising dashboard is that you can target the fans of your competitors. If there is a popular Facebook page in your industry, then you can easily target their fans since you know that they are interested in what you’re offering as well.
So these were 2 social networks that you can use to find prospects. It’s true that there are many other tactics you can use to reach your prospects, but I don’t want to overwhelm you with options, especially that you’re just getting started with social media marketing!
Another thing you can do to find prospects is to compile a list with websites, emails and phone numbers or people who might be interested in your products and services.
All you have to do is use Google to search for businesses and organizations that you can work with. Look for keywords related to the products you’re offering and try to compile a list of the relevant websites you find. Then go a step further and add contact details to each website (like the email or phone number).
It’s true that many marketers say that “Cold Calling” doesn’t work anymore, but I can tell you that if you personalize your emails or calls, then you will find prospects who want to work with you. Sure it’s lots of work, but it’s great to get your first customers and generate some quick revenue that you can invest to promote your business even further. Social media marketing takes time and you can’t possibly afford to wait all that time without generating any revenue. So use some outbound marketing tactics to generate quick revenue while you work on your inbound marketing channels that will help you generate revenue for the long term.
So there you have it, some very simple tactics that you can start implementing today to let more people and organizations know about your business and the products you’re offering.
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So that being said, thank you very much for tuning in. See you in the next episode. Take care!