If not, then you’re missing a lot on the great opportunities this platform can bring to your business. I personally LOVE Twitter, not only because it’s one of the best performing platforms for my business, but also because of the great people I was able to find and network with there!
So enough LOVE talk and let’s get to business
There are many reasons why you would want to start using Twitter to promote your business. Some of which:
1- It’s One Of The Most Popular Social Networks
Although last year there have been some stats which suggested that Google+ is taking Twitter’s position as the 2nd most popular social network, I couldn’t find any robust data which supports that. Some stats say that Twitter is still second while others insist that Google+ is taking over. That’s not really the important part. It is that Twitter has a large user-base that you can use to your advantage to grow your business. Here are some recent Twitter stats compiled by Statistic Brain!
2- It’s Great For Relationship Building
How can a tool that only allows you to post 140 characters help you build better relationships?
Well, Twitter is one of the mysteries of today’s web, or is it?
When it first came out, many people thought it was a joke. However, months down the road, everyone was convinced that it has a huge potential for businesses.
I have a BOLD statement concerning Twitter. You know how much I LOVE those
Twitter will enable you to build meaningful business relationships like no other platform out there!
Yes, I said it!
Many people say that Twitter if great for generating traffic, leads and sales, but where I really see it most powerful is in relationship building.
A recent survey done by Convince and Convert revealed that 52% of the social pros (27 big brand social media professionals) say that Twitter is their favorite social network. Here is Jay Baer‘s statement:
Facebook has more users overall, but Twitter is by far the favorite social network among Social Pros
The reason I believe Twitter is their favorite social network is because they all know how great it is for relationship building.
3- It’s Great For PR
Public relations is one of the most important components of any successful business. A big part of PR is building and maintaining great relationships with top influencers in your market. Fortunately enough for you, Twitter is a great platform for that purpose!
When I say influencers, I mean everyone in your market who has access to an audience that could be considered a prospect of yours. They could be bloggers, reporters or any individual or organization that can help you spread the word about your business.
I sometimes call them gatekeepers because they have a huge audience and they can give you access to people who might be interested in your products or services. I talk about the “Gatekeeper Technique” and how you can use it to get tons of traffic to your business website in my “Social Profit Blueprint” training program.
No I didn’t get the number wrong. It’s 100,000!
Couple of years ago, wherever I turn, I see a guest post by Leo Widrich (Co-founder at Bufferapp). He was able to do that by building and maintaining great relationships with influencers in the market who have huge audiences.
You know what is the best part about this?
It’s that guest blogging is FREE!
So stop winning about not having the budget for advertising and start building great relationships with influencers in your market because if you provide great value, then they will help you spread the word about your business!
4- It’s Great for Customer Service
One of the greatest uses of Twitter is for customers service.
Many brands, both big and small use Twitter to provide a great customer service experience. Businesses don’t just use it because it’s FREE, but also because it’s super fast and reliable.
The first thing I do when one of the services I use stop working is go to Twitter. In seconds, I’m able to see whether I’m the only one experiencing any problem and if I am, then I just send a quick tweet and usually receive a reply within minutes sometimes.
A great service I use that does this very well is Aweber.
5- It’s The Best Way To Stay On Top Of Your Industry
One of the many reasons I really like Twitter is because it’s my preferred tool when it comes to staying on top of my industry!
You probably know that social media is one of the fastest industries in the world and Twitter seems to help me stay aboard the train!
What I do is make Twitter lists for each category in my market (social media, Facebook marketing, blogging…etc) and add the profiles of people or companies who consistently produce valuable content about each category. This way, when a prospect asks me about the new Facebook design for pages, I don’t scratch my head and say Whaaaat
The other benefit of Twitter lists is that you get to interact with those influencers in your market. Just put them in a separate list and start building great relationships with them.
Another great use of Twitter lists is that they help me get content ideas for my blog!
So enough of the Twitter benefits. You obviously have to use it but only after you read the tips below!
How To Get Started With Twitter Marketing
1- Identify Your Objectives
As you’ve read above, Twitter has many benefits and can be used to achieve many objectives.
If you want to capitalize on the platform, then you need to be clear of what you want to use it for.
Do you intend to use it for customer service?
Or probably as a way to connect with influencers?
Or maybe a way to promote your content and drive traffic to your website?
Whatever objective you choose to achieve, make sure you write it down because it will shape how you use the platform later.
2- Is Your Target Audience There?
It’s true that Twitter has more than 600 million users, but you need to make sure that the people you’re targeting are using the platform.
It is known that influencers, bloggers, reporters and celebrities are the ones using Twitter the most. So if your objective is to connect with those influencers, then it’s obviously a great choice to start using the platform.
However, if you want to connect with your audience, drive more traffic to your website and get more leads for your business, then you need to make sure that your prospects are using the platform.
A simple survey to your customers can tell you exactly whether they’re using the platform or not. If they are, then it’s a good idea to invest more resources in Twitter.
3- Setup Your Profile
It’s pretty straight-forward to setup a twitter account. However, you should know that Twitter is rolling out a new layout that seems surprisingly like Facebook’s!
There are many changes that the new layout has brought, but here is what you need to do.
- The header image at the top is now 1500*500 pixels. I recommend that you use a custom image that represents your brand and is consistent with your other channels (website, Facebook page…etc).
- The profile picture is 400*400 pixels. You can use your picture if you’re a personal brand or your business logo. It’s now located at the left side right above the bio.
- You need to make sure you have a bio that explains exactly who you’re trying to target. Also, make sure you give a call to action at the end with a link to a landing page where people can optin. Many businesses link to their websites which is really a waste of referral traffic. If you’re offering a free lead magnet (ebook, video series, webinar, coupon…etc), make sure you link to it in your Twitter bio.
4- Start Using Tools To Simplify Your Twitter Marketing Efforts
I have used lots of social media tools, but found very few to be really helpful!
- Buffer: Use this tool to schedule your tweets. It’s not practical to stay on Twitter all day long. This tool will help you schedule tweets to go at specific times. The great thing about it is that it offers a browser extension, so whenever you find something interesting to share, just click on that extension and it will do the rest!
- Hootsuite: Although it offers great scheduling features as well, I mainly use this tool to manage the activity on my Twitter profile. This tool shows you everything you need in one tab so you don’t have to switch back-and-forth. You can see tweets, retweets, mentions, direct messages, lists…etc each in one column inside the same tab. Long story short, this tool will save you lots of time.
You should note that both tools are FREE to use unless you need some advanced functionality which you won’t if you’re just starting out with Twitter!
5- Start Following People
The next step once you get everything setup is start following people. Don’t go crazy about it though. You should only follow people who are of interest to you. Start with the influencers in your market and then expend to other people or businesses who you find their content interesting.
Depending on the keywords you entered in your bio, Twitter does a very good job at identifying people who might be of interest to you. However, from time to time, it will throw you Lady Gaga OR Justin Bieber sort of profiles in the recommendation section
6- Never Focus On Numbers
This is exactly where many businesses go wrong!
They start obsessing over the followers number and forget the whole point of Twitter.
Twitter is never about the size of your follower base, it’s about the quality of relationships you build using the platform.
I have a follower base of more than 30K and the only people who are contributing to my business are the ones who I spent the time interacting with them and helping them!
So let me say that again. Focus on meaningful discussions on Twitter, not on volume. I know that this might seem counter-intuitive because of what most marketers advise, but everyone who shows you all those cool tricks to build a huge follower base on Twitter is wasting your time, because they can’t really see what Twitter is really for and what makes it super popular.
If you’re looking to generate tons of traffic from Twitter, then you’re using the wrong platform! The life span of a tweet is sometimes a fraction of a second. Also, people follow more profiles on Twitter than pages on Facebook. If you’re looking for more traffic, then write more quality content either on your blog or as guest posts on other popular blogs!
If you’re looking to connect with people who will help you advance your business, then you’re using the right platform!
7- Start Using Twitter!
What are you waiting for?
Go start using Twitter. You’ll like it!
However, before you do, here are some tips to help you make the best use of the platform:
- Don’t only tweet your content. Whatever you find helpful for your followers is a great candidate for a tweet!
- Don’t only tweet links to blog posts. Ask questions, give bite-sized useful information, use Twitter Cards to tweet multimedia content (photos, videos, lead magnets…etc).
- Reply to everyone who retweets your content. This will go out of hand when you grow your Twitter following organically, but at the beginning try to reply to as many people as you can. Don’t use generic replies though. Open the Twitter profile of the person or business that retweeted you and look for things in common. You can use those things in your reply to start a conversation.
- Like I told you before, make lists for incluencers in your market. Start retweeting their content, replying to them, mentioning them and interacting with them. You can also ask them questions or comment on something they tweeted about.
- Make a list of the followers who interact with you the most (tweet/retweet your content, reply to you, ask you…etc). Those are the people who resonate the most with your content and business. If you stay in touch with them and help them, they will help you spread the word about your business whenever they have a chance to.
So there you have it! How to start on the right foot with Twitter marketing. If you have more tips, advice or questions, please leave them in your comment below!
Image Credit: malalena