It’s probably true that Twitter followers are easier to acquire than Facebook fans or email subscribers seeing the nature of this microblogging platform. However, I still get many people asking me how to get more followers on Twitter for free.
For many people, numbers are what identify their brands and businesses. However, for me personally, I don’t care about the numbers as much as I care about the quality of my community. If you’re a greedy person (which is allowed in this situation), then you can concentrate on both of them to build a large audience of highly targeted followers who are interested in what you’re offering.
While there are many paid solutions that can get you targeted Twitter followers fast, I won’t be covering them in this post (I’ll probably do in future posts). This post is for people who have recently started with Twitter or people who have small following and want to increase it. If you want to get to that initial spark where you start seeing significant results from Twitter, then here are 3 ways to get targeted Twitter followers for free.
1- Use what you have
I know that if you’re just starting out, then you probably don’t have any other source that you can leverage to build your Twitter following. However, I mentioned this because I see many people who do have other sources but they never use them to build their following on twitter.
An example of that could be if you already have an email list. You can simply include your Twitter profile after each email you send to your subscribers (see post email marketing and social media integration). It’s true that a small percentage of your email subscribers will follow you on Twitter, but if done repeatedly and in an indirect way, you’ll have some constant growth of your Twitter following.
Also if you have a good number of fans on your Facebook page, try to make use of that to build a responsive Twitter following. If you want the conversion to be significant, you just give them a reason to following you on Twitter. If you provide the same thing across all of your social profiles, then why would they follow you on more than one?
2- Use Twellow
Twellow is like the industry Twitter directory standard. I used it solely to build up my initial Twitter following and you can do the same thing. The good thing about this directory is that it can get you highly targeted followers and also is that it’s FREE!
The first thing that you need to do to start benefiting from this great directory is to create an account (it’s free).
Do you know the most effective way to getting followers on Twitter?
Yes, you guessed right. It’s by following users first (many of them will follow you back). Simple as that!
The great thing about Twellow is that you can either click the relevant category for your business or use their search feature (this is what I personally use) to search for Twitter profiles that has your keyword in their bio section.
Let’s say that you’re a catfisher. If you want to follow people interested in catfishing, all you have to do is to type the keywords “catfisher”, “catfishing”, “catfish”…etc in Twellow’s search bar and it will automatically list profiles that have these keywords.
After you make sure that you’re only targeting people of the same interest as yours, you can start following them and give them a window of 3 days to follow you back (a general rule of thumb is to follow 100 to 200 profiles per day).
If you’re a local business who wants to target people living in your city, then this is super easy for you to do. All you have to do is checking the “Twellowhood” section and start following people who live near your business.
The ones who don’t follow you back in this time period will not probably going to do so ever. The solution is that you just unfollow them as Twitter has a ratio limit of following/followers.
A great free service that you can use to unfollow users who haven’t followed you back is called Manageflitter. This service allows you to unfollow profiles that haven’t followed you back without you having to do it manually for each one of them.
When people usually use this service, they will start following big profiles first (Twellow lists profiles according to their number of following). If you want to get the maximum number of follow back, you need to start from profiles that has small following to the top ones. People with small following will mostly follow you back and also see your content easily. The good thing, is that they’re going to help you spread the word about what you do through their small following (small + small + small = BIG!).
3- Guest post
One of the greatest ways to get Twitter followers (also traffic, email subscribers and Facebook fans) is by guest posting on popular blogs in your industry. This method will ensure that you get super targeted people who are interested in what you’re saying.
The great thing about this method is that it’s organic. I mean by that you only get people who have raised their hands by showing an interest in your content. While other methods might seem more like “outbound marketing” as you’re the one reaching out to people and asking them to take action, this method will make your content speak for you, and the quality of followers you get from here is probably the best.
At the end of each post, try to include your Twitter profile and your other marketing channels as well. If your focus is only on Twitter, then that’s what you should be putting at the end of your guest post (try to include creative calls to action to make the decision easier for your post’s readers).
4- Twitter contest
Twitter is probably one of the best platforms that support contests very well. If your focus is building a Twitter following, then you can make the condition to being eligible to win the prize is by following you on Twitter and probably tweeting about the contest (to spread the word about it!)
Many people will tell me that contests won’t succeed when you have small to no following. Well, they are absolutely right. However, there are many other methods to get your contest spread.
If you have some initial following (even if it’s small), they’ll help you spread the word about it if you ask them to tweet about it to enter the competition. You can also announce it in a guest post on a popular blog. If you’re guest post is targeted, then you’ll get significant results.
I believe that the key to getting the maximum out of a contest is by offering your followers something unique, which they probably can’t get elsewhere. Also, try to make it easy for them to enter (don’t put many conditions like follow me, tweet, like my page and subscribe). If you meet those criteria, then you’ll get wonderful results from your contest.
Building a responsive following requires lots of time and effort. However, investing your time into the right actions will eventually get you to where you want to be. If you have other free methods to getting followers on Twitter, don’t hesitate to share them with us. Good luck!
Image Credit: Creative Tools