A couple of days ago, I was on Twitter when I saw a question concerning content creation. The previous post I wrote was about how to never run out of interesting content ideas. Today’s post will be all about how you find time to make those ideas come to life!
For me personally, one of the major concerns I face everyday is the lack of time to create quality content. The first thing I do in the morning, after checking my email inbox is opening the document that has a list of post ideas and pick one that I believe will resonate with YOU!
However, that’s not always possible because of clients work. Many of the times, there aren’t really enough hours in the day to working on clients’ projects and create content in the same time. Despite that, I create content consistently because I know that if there is anything that will have the most impact on my business, it would definitely be “Great Content”!
How I Create Content?
If you’re been reading my blog for a while, then you already know that all my posts are beyond the 1000 words mark. My readers seem to appreciate the details that I include in every post and that’s why I try to write posts that are as thorough as possible. I have written around 75 posts on this blog, and I’m already beyond the 110.000 words. That means that the average post is 1466 words long. Some posts go beyond 4.000 words while others are on the 1.000 words mark.
Point is, creating long, detailed posts takes me lots of time, especially if it’s research based. Sometimes, when I don’t really have big time slots within the day, I try to distribute the content creation process to 2-3 days. I write a layout of the post including all the important bullet points first, the next day, I dedicate 1-2 hours to writing the content (with longer posts that take 4-6 hours to write, I split them through 2-3 days). The next day, I proofread the article and publish it.
Note: When I say content creation I don’t only mean written content, but also videos, podcasts, charts, infographics…etc).
How This Applies To YOU
You may think that the process I go through to write blog posts is long and tedious, but that doesn’t give you the excuse to not publish any content. Even if you’re the busiest business owner in the world, there is time for you and everyone on your team to create quality content. Richard Branson publishes content regularly; do you think you’re busier?
What I realized throughout the years is that content creation is all about organization. Do you think you can’t dedicate 20-30 minutes a day to content creation?
I know some very successful business owners who write for 20-30 minutes right before they go to bed. You might not be comfortable with this, or you might say that you can’t concentrate at night, but you could wake up 30 minutes earlier and write!
We all find excuses not to do things, especially if they’re challenging!
I believe that busyness comes from disorganization. If you learn to dedicate your time to the 20% of the actions that bring 80% of the results, then you’ll start seeing your business improving faster.
HINT: Content creation lies on top of that 20%
So no matter how busy your day is, try to allocate at least 15-20 minutes a day to content creation. Pick the time you’re comfortable with whether it’s morning, afternoon or evening. No excuses anymore, just sit and WRITE!
Good Old Quality Vs Quantity Debate
You know why I named my blog “High Quality Social Media”?
It’s because that’s exactly what I strive for in my business, High Quality!
For me personally, I would pick quality over quantity every day. I know that many marketers will disagree with me, but I would never force my writing for the sake of keeping my blog fresh!
Most marketers say that consistency is the key ingredient to content marketing success, and I completely agree with that (I can’t disagree with data). However, when consistency starts to get in the way of quality, then I’m out
The key to consistently creating quality content is to constantly ask your prospects about their problems and concerns. When you do that, you won’t have to force or copy ideas from somewhere else. You’ll have a list of targeted ideas that you know will resonate well with your audience. Your job then will be only to demonstrate those ideas into blog posts, videos…etc.
The main reason for quality winning over quantity is that your content is the root of every great thing that will happen in your business.
What do you think triggers action?
I know that you see many people today insisting on traffic as the main metric for success, but that’s absolutely the wrong way to go. All the visitors in the world won’t make a difference in your business if you don’t provide them with a great user experience.
Your posts will probably bring you lots of traffic if you pick quantity over quality, but when those visitors start reading your content, they’ll immediately leave. Then, you end up only exhausting your servers without any real return.
On the other side, if you take the “Quality” road, your content will motivate visitors to take whatever action you want them to take. Even when your post is a year or 2 years old, it’ll continue to convert for your business as long as it remains relevant.
Alternative Ways To Content Creation
Content curation is one of the most effective ways to connect with thought leaders in your industry and still produce quality content for your audience.
Today, we see hundreds of well known blogs that probably receive lots of quality content submissions, but yet they dedicate at least a day to curate the best content during the week.
Curation has many other benefits than getting you under the radar of influential people in your industry. It also helps you stay on top of your industry and in the same time benefit your audience by giving them the best content that will solve their problems.
If you’re too busy or don’t have the budget to produce quality content consistently, then try to incorporate some curation, but make sure you’re giving the most value!
2- Hire Somebody Else
As you know, content marketing (the same applies to social media marketing) should be the job of everyone in your team. However, hiring a dedicated person to produce quality content for your business will save you lots of time!
You might think that you got a free pass once you hire someone else to do the writing for you, but keep in mind that you should all contribute when it comes to content creation. This will prevent your content strategy from being dependent on a single person and also helps bring various points of view and attract different types of customers towards your business.
3- Invite Guests
This obviously doesn’t work unless you’re a well known person who has lots of connections or you have a highly trafficked blog that entices people to contribute.
A great example of this is Michael Stelzner of SocialMediaExaminer.com. He launched his blog from scratch that became one the of top blogs in the world in a matter of months (He discusses his strategy in his book Launch). He wasn’t even in the social media marketing industry. He was in the whitepaper industry and used his connections to build the top blog in the industry today.
What he did is just asking the top social media marketing leaders like Mari Smith and Amy Porterfield to contribute just one great article each month. He probably didn’t have any exposure to offer them at that time, but through his vision, they all knew that the blog will be the top in the industry and they will benefit all from it in the future. Now Michael promotes their products, invites them to all of his conferences…etc.
Another great example is Joe Pulizzi from ContentMarketingInstitute.com. He has a stockpile of passionate writers who want to write for his blog, yet every Saturday, he publishes his own content. In the previous example, Michael posts a podcast episode of his making every Friday!
Point is that no matter how many people are producing your company’s content, you should never step out of the picture.
By now, I hope you have ways to find the time to create content for your business, and if you still think that you don’t have the time, then MAKE IT
Image Credit: David FraÃz