If you are, then that’s what LinkedIn was made for. Whether you want a fixed job or just some freelancing opportunities, LinkedIn is probably the best place to finding serious clients who are willing to pay you what your skills are really worth.
LinkedIn is one of the most popular social platforms on today’s web. It is very unique in nature because, unlike the rest of social networks, it focuses mainly on business communication. According to slideshare.net (which was acquired by LinkedIn), as of January 2012, LinkedIn has reached 147 million users.
This platforms isn’t actually used only for hiring purposes, its main goal is to facilitate business communication between professionals. According to thesocialskinny.com, LinkedIn membership includes executives from every company listed on the Fortune 500. The other interesting stat is that 49% of LinkedIn users have a household income of more than $100k. This means one thing, if you’re searching for high paying clients, then there is no place else that will be providing them for you better than LinkedIn!
So, have you realized the power of this social network yet?
I’m sure that you will after you start using it (if you aren’t already). To help you land your biggest job (whether fixed or freelance), here are 3 tips for you:
1- Make sure your profile is complete:
Your profile is the first thing that your hirer will ever see. If you make it easy for them to find what skills they are looking for, then they will immediately schedule an interview with you without having any second thoughts. According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities through this platform.
Because everything seems to move at light speed in today’s web, I always insist that you should spend some time building your profile. People will usually find you through it, and when they do, they will not have the time to read your life story. Instead, try to focus on mentioning the skills and experience that your hirers are looking for.
The great thing about LinkedIn is that they will guide you through the process to completing your profile. Whenever you log in to your account, you see a progress bar that shows you how much is left to build up your perfect profile. Because LinkedIn have all the stats when it comes to profile conversion, they definitely know what should be included in your profile. Unless you’re 100% complete, keep following their recommendation until you are.
2- Get some recommendation
You know what’s even better than the Facebook like and the Twitter follow features? It’s the LinkedIn recommend feature!
Seeing that most of the hiring is based on recommendation (not just on LinkedIn), this feature will definitely land you whatever job you’re looking for.
According to LinkedIn, users with recommendations are 3 times as likely to get inquiries through LinkedIn searches. You can find the recommendation section under the profile tab. Just click on “request recommendation” and enter the name of your connection. If you want to select users from your connections list, just click on view all connections.
Another great feature that LinkedIn offers is the ability to put a recommend button or widget on your website. However, this will be only possible if you have a business page. Once you add your services to your business page, LinkedIn will send you the HTML code so you can embed it in your website. After that, you can direct your clients to this button so they can recommend your services. Once they do, there recommendation will automatically be added to your LinkedIn business page.
For more in depth explanation on LinkedIn recommendation, check out this post on Forbes.com.
3- Take some time into the advanced search feature
The advanced search feature that LinkedIn offers will probably be your biggest gate to getting hired. LinkedIn job directory has thousands of job posting in different categories. You can search by category, company name (if you want to work with a particular company/client), location (if you want to find a job in your location) or using the keyword feature which I personally prefer.
It’s true that the quality of LinkedIn hiring managers is considered of high standards, but you’ll occasionally be able to find great opportunities even if you’re just getting started. Also, finding clients that you can work for remotely isn’t very common as many of them will hire based on their company’s location. You can try to include the word “freelance” with the keyword that represents your specialty like [freelance social media manager] without the brackets if you want to search for job postings that seek freelancers.
The best thing about using the advanced search features is that LinkedIn lists all of the connections you have who are linked to the company/person doing the hiring. You can contact those connections and ask them to refer you to the person who is hiring. You can do this by clicking on the job listing and then look under the section (at the right) that says “Posted by”. Bellow the person who has posted the job, you’ll find your connections that will refer you. Just click on “Request introduction to [name of the hirer]” and write your introduction message.
So tell me, have you ever used LinkedIn to search for job opportunities?