Facebook Ad Campaign Creation and Setup: This includes:
– Researching demos, interests, targeting, income…etc.
– Coming up with creative angles to target your ideal customer.
– Creating high quality graphics for your ads.
– Creating copy for the ads.
– Inserting Facebook conversion and website custom audience pixels on your website/landing pages.
– Uploading all ads to Facebook.
Fee: $350 (fixed price).
Facebook Ad Campaign Management: This includes:
– Monitoring the campaign daily, pausing ads that aren’t performing, scaling ads that are doing well…etc.
– Optimizing the campaign by split testing demographics/targeting.
– Constantly creating new ads/copy/graphics. Banner blindness is an issue with Facebook advertising. Ads start to decrease in performance because people will get used to seeing the same ad. Uploading new ads ensures that your cost per lead remains consistent.
– Reporting the results of the campaigns weekly.
For the management package I charge:
– 20% of monthly ad spend for budgets below $2,000
– 15% of monthly ad spend for budgets between $2,000-$10,000
– 12% of monthly ad spend for budgets above $10,000