I’m sure that you’ve probably heard somewhere else that “Content is King”!
However, when I first heard of this, I thought that if “Content is King”, then why more than 95% of online marketers/bloggers fail to build a profitable business?
Before I started learning online marketing, I was and am still passionate about everything related to biology. In a matter of fact, my degree is in Biology engineering and I knew literally nothing about marketing!
When I was learning about blogging, I decided to create a blog where I share my knowledge about Biology (Bioinformatics specifically). It was nothing fancy, I just created a blogspot account and started writing posts and creating video tutorials about how to analyze DNA sequences, build Phylogenetic trees…etc.
The problem that I faced then was that I didn’t know how to write proper English (English is my 3rd language!). In a matter of fact, if you look at my posts or videos back then, you’ll keep laughing at me an entire day.
I didn’t also know anything about analytics and I just assumed that as soon as you post something, people will read it!!!
After a while from posting the best content that my brain could compile, I noticed that many people were thanking me for my video tutorials and posts either on the blog’s comment section or on Youtube. After a while from learning the basics of internet marketing, I installed a Google Analytics code and started tracking traffic that came to my website, and it was quite a traffic for me at that time.
After a while, I stopped posting on this Bioinformatics blog and decided to explore other stuff I was extensively learning that time. I’ve spend the next couple of years learning and implementing SEO tactics I learned by building niche websites and ranking their main keywords at the top spots of Google.
The irony here is that none of the niche websites I created back then achieved the amount of traffic that my first Bioinformatics blog got, although I knew nothing about SEO when I was filling it with content.
The other funny thing is that this Bioinformatics blog is still getting the same amount of traffic to this day (after almost 3 years from not posting anything on it!), while my other niche blogs got kicked out of the first Google search pages (although all the link building I did for them was manual!). And there is where I came to the realization that:
Content is Really King!!!
Today’s web is way different then it was a few years ago. In a matter of fact, it is changing at an unbelievable pace. With today’s social media, you don’t really have to wait 3 months for your webpages to settle in the SERPs and hit the first page to start seeing traffic. You could write a killer post, post it to major social networking platforms and hope that your server doesn’t crash!
Even if you don’t have a large following across your social profiles, you can still do that by asking your market rock stars to share it with their audience (and they will if it’s super useful and unique!) or just submit it as a guest post on a major blog in your industry (exposure + traffic).
I’m not actually going to be talking about how to get traffic from your killer posts here. What I’m trying to do is giving you some standards that will qualify your content for what I call “The Read and Spread Rule”!
1- Make it easy
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.” –Albert Einstein
What this quote taught me over the years is that people who try to intimidate others by making things bigger and more complex will never achieve anything (expect some false satisfaction probably). If you really do want to help people and offer value, you need to make it as easy for them as it could be to digest your content and implement it right away.
With my Bioinformatics blog, I noticed that most websites and blogs that talked about this topic were using a complex language that only experienced people in this field understood.
What I did is simplifying this information so anyone, even without a background in this field understands it (and I’m not obviously saying that I’m a genius here!, I wish I was!!!).
No matter what the complexity of your subject is, if you want to win hearts and minds, you need spend a lot of effort and time into simplifying it so any reader can digest and take action upon it easily.
2- “How to” tutorials rock
How to tutorials are probably the best content type that will establish you in any market. People don’t really like to figure everything themselves. Instead, they want YOU to walk them through the process!
Many people think that “How to” tutorials are hard to create, but in my experience, I believe that they are the easiest. Let’s say that you’re a social media marketer. A good tutorial could be walking people through the process of creating a good Facebook cover for their pages. The biggest misconception that content creators have is that they assume that if they knew something, then everyone else are aware of it to!
Video tutorials tend to performs better, but if you’re not that comfortable with videos, just right a detailed post about it and make sure you include screenshots or photos.
3- Write something unique
Most people think that writing unique content, especially in a crowded market is virtually impossible. However, what I mean by unique here isn’t that you should invent something new to get your content “Read and Spread!”
Covering a topic from your own perspective is considered unique!
What I do sometimes is that I look at popular posts that I see over the web and try to cover something that they didn’t really cover well. They say that social media is all about listening and I’m with that saying. Understanding your audience + figuring out what content they really find helpful + writing your unique version = a content that is “Read and Spread” across the web!
Did you have any particular success with a specific type of content? If you had, make sure you share the ingredients with us in the comment section below! Good luck.
Image Credit: imarcc