When I got started with the whole social media thing, I noticed that Twitter is the platform that was working for me the most in terms of traffic. I don’t know exactly why, but I’m sure that it’s because Twitter has made sense to me before any other platform did. Its simple nature allows everyone to make use of it, especially if they have the right techniques. With more than 300 million users at the time of this post, it can act like the best traffic generation source that you can ever find. I believe that there is an increase in awareness happening right now about using Twitter as a part of small as well as big businesses marketing strategy. If those big brands are racing to make use of this effective platform, then I think that you definitely should do the same thing as well in order to catch the train before it gets too far. Here are 7 tips you can implement today to start seeing traffic coming to your website from Twitter:
1- Market yourself the right way:
While most people are aware of the fact that they should put a link back to their websites in their bio, I still see some of them who have websites but are not making use of this option. If you don’t put a link in front of your followers, then how are they going to find your website? Also, if you want people coming to your website, you need to constantly promote it by reminding them each time you make a new post, a new ecourse, a free report…etc. Making a good Twitter background should also be a part of your branding strategy. Twitter is a platform where fast discussions happen, so you definitely need to keep those eyeballs interested until you make sure that they will come back again.
2- Create interesting titles:
While you don’t really have to be a copywriting expert, you can definitely write easy yet very attractive tweets. The formula that I really like is to use some humor in order to make your followers eventually click that URL. Your Tweet could literally be lost in all your follower’s feeds, but if you succeed at making them stop when they stumble upon it, you can easily get them to click the URL. Mixing humor with questions is also very powerful to create that rush into your followers so they can’t resist clicking your link. Another cool thing you can try is to post quotes of famous people in your niche or at least relevant ones. Good motivational quotes could drive an immense response because of the emotional value they can create.
3- Don’t act, interact:
Using Twitter to drive traffic is very different from using other platforms for the same purpose. If you want real response, then you definitely need to engage instead of just being a watcher. You need to tweet, retweet, mention, ask, answer and respond in order to make good connections that will help you promote your services even better.
4- Follow people constantly:
Most people want to get a gazillion of followers without following anyone. Unless you are the President of the United States Of America (which I doubt you are if you’re reading this post), you need to follow people first in order to get them to follow you (give first so you can get back).
5- Make sure your followers have the same interests as yours:
It’s true that having thousands of followers is good, but if they are irrelevant to your niche, then you’re not going to get the response that you want from them. Make sure when you follow people to read their bio, if it’s relevant, follow them, if it’s not don’t bother. The best Twitter directory that you can use to follow relevant people is definitely Twellow.com. This website allows you to search for relevant followers using categories or keyword search. You can also use its Twellowhood option to find people within your local area. When people follow me, I click on followers and use the search features in my browser to locate keywords of interest to me. If I find those keywords I follow back, if i find that they are irrelevant, I don’t.
6- Time of Tweet:
This is probably the most important factor that you need to look after if you want to see spikes in traffic back to your website. There are times where your followers are most active, so you need to exploit those to your advantage (here is a infographic that reveals the best times to post to Twitter & Facebook). You can also use one of these free services to determine the best time to tweet (http://tweetstats.com/ , http://www.tweriod.com/ AND http://tweetwhen.com/ ).
7- Post more frequently:
As I stated before, Twitter marketing is very different from other social platforms like Facebook. With Facebook, 1 or 2 posts per day is considered more than enough to keep things going. With Twitter, you need to be tweeting/ retweeting more frequently in order to get the exposure you want. The same previous infographic shows that the optimal number of tweets is 1 to 4 per hour. If you post within that number range, you’ll ensure maximum exposure.
I’m sure there are dozens of other techniques that will increase your website traffic through Twitter. However, these are the ones that I’ve tried and which they worked for me very well. If you have more tips, please share them in your comment below.