There is no need actually to tell you how much Twitter is going to benefit your business, because I think we’ve gone past that a long time ago. By the time I’m writing this, Twitter has more than 300 million users sharing about 300 million tweets and 1.5 billion search queries every day (Wikipedia). It’s true that this platform has lesser users than Facebook, but its growth has gone way beyond any expectations considering its age. It’s true also that the Twitter idea got some resistance when it first appeared, but I think all of those who questioned its power are now making a huge use of it in their businesses. Do you remember when Michael McClure said his famous quote on Twitter back in 2009 “I think Twitter is the stupidest, dumbest, most moronic idea in history. I have no idea why anyone would waste their time on this narcissistic endeavor.” Look at how big the role Twitter plays in his business right now (Michael McClure interview). If you want to make use of the “Twitter power” to grow your business (and I’m saying you should), here are 5 tips to getting the best out of this awesome microblogging platform:
1- Your profile is where everything begins:
The first impression people make when seeing somebody for the first time is always based on how this person looks. I’m not saying that you need to wear shiny stuff to get people to form a good impression about you, but you really have to give them a chance to know you better. With all the resistance our minds have developed in the online world, it’s becoming harder for us to get noticed in the first place. If you want to hold your first time readers for enough time to introduce yourself as well as your expertise, then you definitely need a professional looking Twitter profile. It’s true that I’ve seen many basic profiles that have millions of followers, but most of these guys have already established a huge presence online, so no need to make things fancy. So try to make a good Twitter background (even I do it without any design skills). Put your contact information as well as all of your other profiles links in front of your visitors and you’ll definitely succeed at grabbing their attention.
2- Have a good bio:
It’s true that you do not have a lot of space to write a detailed bio about what are your interests or what you’re doing, but belive me when I say that few works can definitely deliver huge messages. So try to stand out of the crowd by spending some time into writing a good description and don’t forget to include a URL to your blog or website.
3- Brand logo vs personal picture dilemma:
While putting your personal picture into your business account could really be beneficial to your interaction with your followers, it’s really a matter of personal preference. I always hear people complain about whether they should use their personal pictures or business logo. While there is no correct answer to this, the only thing that I can tell you is that people interact with people (real faces) and not company logos (that’s what large companies are trying to do to overcome the resistance people have developed against the common stereotypical companies picture).
4- Give credit where credit is due:
One of the most powerful techniques on Twitter is retweeting other people’s content. While many people think that retweeting content is actually like pushing people away, I can tell you that it has nothing to do with that. What I like to do is adding my opinion when sharing other people’s content and not just share everything I stumble upon on the web. Because no matter what you do, you can’t produce enough content for your readers, sharing others valuable content is also a good sign that you care for your followers because you always try to give them helpful and valuable content even if it’s not produced by you. The other good think is that by retweeting, you’ll get noticed by other good content producers and that’s great if you can make influencers notice and interact with you.
5- Make use of hashtags:
Hashtags are probably one of the most attention grabbing techniques used on Twitter today, yet I don’t see people make proper use of it. They are more like a chat room where many people interact and share information about an event or trend. I’m sure that you’ve noticed many TV shows make use of it to increase interaction between their loyal fans. Hashtags can give you a lot of exposure as well as traffic back to your website if you know how to use them. They are best used for events, promotions and when running contests.
I know that many people complain about the fact that Twitter isn’t working for their businesses. However, if you stop thinking of Twitter as a marketing platform and start thinking of it as a platform to learn, educate, care and interact, then you’ll start seeing the results that you want.