Do you often find yourself overwhelmed by all the updates that come to your email inbox, RSS reader, Tweets, Facebook status updates…etc? I’m sure that we all do, especially with today’s fast paced web. However, before we dig into details, let’s give a clear information overload definition to make sure we’re all in the same train!
The information overload definition
To keep it simple, information overload is simply the inability for a person to digest and apply all of the information provided to them. The cause of this problem is of course the tremendous amount of information that fills your head with hundreds of question marks. This information stays non-compiled into your mind leaving you paralyzed of what to focus on and what to apply!
I’ve had my share of information overload a few years ago. Back when I was beginning to learn this whole internet marketing thing, I’ve read and tried to memorize every piece of information I’ve stumbled on. After a while, I became pretty knowledgeable about internet marketing, but no progress has been made.
I believe that my information overload problem has come from my excitement. This new world represented a great opportunity for me, and I thought I’m taking advantage of it by learning everything that could be learned.
After a while, I realized that this learning has become a handicap for me as I wasn’t applying even 1% of the information I was absorbing. I took my share of disappointment and decided to make strict measures to prevent that problem from ever happening to me again.
If you’re overwhelmed by all the information that come to you every day and couldn’t apply or make use of it, here are 5 tips to solve this information overload problem:
1- Focus and specialize in one thing
The main cause of information overload is definitely trying to learn everything you find on the road. Learning itself gives a great satisfaction for many people, and that’s why they try to harvest the maximum number of information.
The solution that has made my life easier is focusing on one thing instead of trying to learn everything exiting I find. Specializing in one thing will leave the distractions away and help you focus all of your energy towards one thing.
If you’re doing search engine optimization, then that’s everything you should be focusing your energy on, so don’t fall for a message in your inbox that promise you to make tens of thousands of dollars from doing paid surveys.
2- Take control!
Experienced marketers are very good when it comes to convincing people to buy their products. They will show you the heaven in their products. They will leave you with no reason not to buy. They will make you think that if you don’t buy their product, you’ll be a loser forever, and you don’t want to be that, do you?
I’m not against marketers. In a matter of fact I’m a marketer myself and I follow many of them as well. What I wanted you to realize here is that falling into this trap isn’t going to get you anywhere.
A few years ago, I was opening every email I receive from these marketers, follow their launches, watch their videos and webinars, where does that led me? Nowhere!
No matter of how shiny and enticing their pitch was, don’t fall for it. Instead, try to focus on what you’re doing whether it’s (SEO, SMM, article writing…etc) and ignore everything else. However, if there is a good product that covers your specialty, don’t hesitate to get it, especially if it’s from a reputable marketer or at least recommended by them.
3- Follow only valuable sources
This one is really simple. The criteria that you’re going to use to decide on which source to follow and which to not is if you have really benefited from them in terms of your business growth. I can name you a gazillion of blogs talking about social media, but there will be only few who provide pure value, and most of them aren’t the ones you’re thinking of!
Following great sources will save you tons of time, effort and money. Instead of stumbling on thousands of non-compiled information, you’ll be only provided by tested, proven to work information that once applied will bring good results.
4- Unsubscribe from most of your subscriptions
This might seem hard for you, but believe me when I say that this is the step that has saved my passion for internet marketing. When I realized that I’m subscribed to too many email lists (even that many of them were providing value), I took the hard move and unsubscribed from most of them. Now I’m subscribed to only lists that are highly relevant to what I’m doing and that provide pure value.
Reading a hundred tip everyday and trying to implement them all isn’t actually suitable for earth inhabitants (if you were living in another planet with a day that has 1000 hours, then this might work!). However, reading 2 or 3 tips and implementing them is definitely going to be achievable everyday!
5- Organize your time
I believe that organization is the key to success. If you want to solve your information overload problem, then you need to set a time to fueling up and the rest to applying what you’ve learned. A good way to go is to fuel up maximum of 1 hour a day and the rest doing your work and implementing those ideas you’ve learned. If you’re just starting out, then 1 hour may be little for you, so you might want to dedicate a little more to join the train of events.
It’s true that these days I don’t really find any time for fueling up (as I already have tons of non-implemented ideas), but I try to at least dedicate 1 hour a day reading valuable posts, watching related webinars and videos, listening to industry podcatsts…etc, and that’s exactly what you should be doing if you want to keep moving forward in this business.
So have you fallen into the information overload trap as we all did? Share your experience with us in the comment section below.
If you find this post to be helpful, then don’t hesitate to share it. Good luck