Do you know what online service providers struggle most with today? I bet you do, because if you’re already providing an online service, then you know how hard it is to find high paying clients who are willing to pay you what your skills are really worth.
Having high paying clients is obviously the most important piece of your business success puzzle that yet to be solved. It doesn’t matter if you’re the best service provider in your market. If you don’t get your services in front of serious people who are in need of them, then all the skills you have won’t really make much of a difference in your business.
The biggest reason why it’s hard to get noticed these days is because of the very tough competition out there. The vast majority of service providing markets (SEO, article writing…etc) are almost saturated, and the new ones that have a huge demand right now (social media marketing) are starting to get filled as well.
There are actually many ways to landing high paying clients in which bidding platforms seem to be the ones that most people use. You will find high paying clients there, but then you’ll be playing with the Law Of Averages where you submit dozens of proposals to hopefully get a client who doesn’t really put much weight to your rates as long as you have the right skills for their company. Most clients there consider only the lowest bids, and you don’t really want to go that route.
Why Blogging is the Most Effective Way to Get High Paying Clients?
The reason blogging is too powerful when it comes to getting high paying clients is that you don’t actually have to go to bidding platforms and compete with hundreds of people who are willing to under-price their service just to get the contract. With blogging, you get clients coming to your blog and bidding for your services, and you get to choose the ones who are most suitable for you (ironic huh!).
If you blog regularly, then after a while you’ll start seeing consistent traffic coming in to your website. When potential clients land into your blog, they will obviously see that you’re pretty knowledgeable about your industry because of your regular blogging. If you optimize your blog the right way (which I will show you how to do next), you’ll be getting only clients who are serious enough and willing to really invest in your services to see their businesses grow.
How Can I Optimize my Blog for High Paying Clients?
1- Package Your Services
This is probably one of the most powerful techniques to attract various business sizes. You could only offer one package and it will be fine, but if you design many packages that will suit many clients with different budgets and business sizes, then you’ll be able to broaden your list of potential clients.
A client who has a micro business doesn’t really need all the stuff that a small or mid-sized business needs. I’m not obviously encouraging you to put cheap packages out there, but I’m just telling you to target as many clients as you can as some clients are hesitant and will only try your basic package first. If they’re satisfied, they will upgrade to your professional package or whatever you’re calling it. However, make sure to not offer a gazillion of packages, 2 or 3 are perfectly fine to start with.
In case you’re worrying about getting overwhelmed by the number of clients that you’ll have because of the many services you offer, you can always outsource the work and that way you’ll be able to make more money without having to do more work!
Power Tip 1: Increase the Value of Your Packages
What I always encourage online service providers to do is to increase the value of each package they offer. Today’s clients are very educated, and they know if you’re offering something extra that your competitors aren’t offering. If you want to increase the value of your packages, do some research on some of your competitors and see what you can offer to make your services irresistible to potential clients.
Power Tip 2: Deal Only With Serious Clients
There are 2 things that you can do to get only serious clients with serious budgets to contact you:
• You can put a price on all of your packages so clients who are behind those rates won’t really bother contacting you. This will obviously decrease the number of clients contacting you, but it will save you time and get you only high quality clients with serious budgets.
• If you don’t want to put a price to your packages, you can include a note at the top of your contact form that clearly states your willingness to only work with clients with an (X budget or above). You can also put a drop-down list on your contact form and include the necessary budgets like “The first option is $250-$500, the second is $500-$1000 and the third option is $1000-$3000”. This way clients will know how much each package is worth.
2- Separate Your “Hire Me” Page From “Contact Me”
This is one of the key factors that will increase the value of your blog not only for potential clients, but also for other people who might be interested in the information you’re providing on your blog. The reason I find blogging very powerful for online service providers is that with it you can hit 2 birds with only one stone.
You’re attracting high paying clients through your blog, and in the same time building a semi-passive business model that you can monetize later (through banner ads, affiliate marketing, selling your own products…etc).
The reason I told you to separate those pages is to dedicate the “Contact Me” page for visitors of your blog who might be interested in the information you’re providing. You may ask them for feedback, submit a question, do a guest post on your blog…etc. The “Contact Me” page is also great for having people contacting you for an interview on their blogs, webinar, speaking in a public event…etc.
On the other side, the “Hire Me” page should contain your packages and a contact form dedicated for clients. This way you make sure you separate your clients from your regular blog readers. Just make sure your page is in the top menu so anyone who visits your website for the first time will be able to see it clearly.
3- List Case Studies From Previous Projects you’ve Finished Successfully
While this requires your clients approval first, it could be one of the most powerful strategies to convert those hesitant clients. When you successfully complete a project for a client, ask them if they allow you to put a case study about the results that you’ve achieved for them. Many clients won’t be really comfortable with this, so you might let them decide which data you’re allowed to include and which not.
You can publish these case studies as separate blog posts (for your readers), and list all of them in a separate page (for your potential clients). I believe that the single most important factor that clients consider when hiring is work history, and with detailed case studies, you’re going to let them with no reason not to hire you!
4- You Need to Have a Testimonials Page
The testimonials page could effectively replace the case studies page, especially if you don’t have a big work history or haven’t been able to get any client approval about publishing the results you’ve accomplished for them.
Satisfied clients will be more than happy to submit you an honest feedback that you can post in a separate page on your blog. After each project, make sure to ask them to submit an honest feedback of the work and results you’ve achieved for them. Also, make sure to ask them to list their name, company name and URL, a photo of the client or a logo of the company. Again, make sure to make them as comfortable as they can be of what information you can include with the testimonials.
Try to put these testimonials in a separate page and link to it in the top menu so it will be visible to your potential clients.
5- Do Your Keyword Research
This is how you’re going to be able to land clients who might be searching for the services that you’re offering. Go to Google’s Keyword Tool and do a keyword research on the services you’re offering (ghost writer needed, social media manager, SEO expert…etc). I don’t want to bother you with complex keyword research metrics, so just choose keywords that have low to medium competition according to the keyword tool.
Whenever you want to write a blog post, try to optimize it for one of those keywords. You don’t have to do any linkbuilding or anything (unless you’re providing SEO services) as you want to focus only on the things that you’re good at. After a while, you’ll start ranking for some of the keywords you’ve optimized your posts for as well as some other long tail keywords (even without doing any linkbuilding) and get potential clients seeing your blog and visiting your services page…and you got the point.
So tell me, are you making use of blogging to get high paying clients? If you are, tell us about your experience in the comment section below. Good luck!
Image Credit: Friedrich…