Are you looking for a qualified social media manager, but you don’t know much about writing a good social media manager job description that will attract only serious contractors?
I’ve read through many social media manager job descriptions to know which one performs better and which one confuses serious contractors so they end up not submitting any application.
Writing a complete and detailed job description that has specific requests and questions will allow you to spot qualified contractors and get them to submit their proposal. I personally go through dozens of job descriptions before I submit any proposal. I want to invest my time only on serious business owners who seem professional enough to write a thorough description.
Just remember, if you’re submitting a job description on a bidding website like Elance or oDesk, then you need to make sure that it’s interesting enough so serious contractors submit their proposals. Otherwise, you’re going to be bombarded by automated or generic applications that will only end up wasting your precious time.
For some people who are not familiar with social media marketing, writing a social media manager job description could be a daunting process. They don’t know what to ask for, what to expect and how to get only serious applications. In order for me to help you get the maximum results out of your social media manager job description, here are 5 steps to help you do so:
1- Don’t use generic descriptions
A lot of the descriptions I read today are generic and copied from the same place. I don’t know how these business owners want to attract serious contractors while they didn’t even take the time to write a custom job description for their business. If you write a generic description, then how you expect contractors to take the time to read and reply to it. If you don’t take your business seriously, then no one will. So take the time to write a comprehensive and detailed description, and you’ll get a very good return on your investment.
2- Be specific
You may write a custom social media manager job description that is specific to your business needs, but not be very specific about what you exactly want. You need to tell contractors what you exactly need. If you’re new to the social media marketing world, then you can ask simple yet specific question to learn about contractors who know what they’re doing. Ask them about the best social media management platforms or the apps they’re using on their Facebook pages…etc. These questions will help you get specific answers and also exclude those applicants who won’t bother doing all the research just to submit an application. If you already know a little bit about social media marketing, then this task won’t be a problem for you as you’re only going to be mentioning what you exactly need this social media manager to do for you.
3- Show them your enthusiasm
This might sound weird to you, but service providers love to work with an enthusiastic business owner. Your enthusiasm will act as a motivator to let them realize that you love what you do and you’re really serious about making it work whatever the cost might be. The worst thing you can do is to write some careless descriptions that don’t serve any purpose. Many hiring managers think that marketing applies only if they’re selling their products and services, and when it comes to hiring, they just write what they need and expect magic to happen. You need to market your company the right way, you need to entice them and let them know why they should care and why your company is so special. Talented contractors tend to be very picky, and your enthusiasm will let them know that there is more than dollars to work for.
4- Don’t ask too much
Sometimes I see business owners ask too many questions or even ask contractors to give them a detailed custom social media marketing strategy for their business in their job application. If you’re doing your hiring on bidding platforms, then don’t expect people to spend 2 or 3 hours to write you the application you need while they know that they are bidding against dozens of other contractors and that you might simply choose lower bids and ignore their application. You need to exclude non serious contractors with specific questions, but in the same time not overwhelm serious ones with too many requests.
5- Make sure you spend your time only reading legit applications
A great thing that I see many employers do is to put a phrase that says (Type the word “Butterfly” at the very first of your application). This way, if you don’t see that word first thing in an application, you’ll instantly know that the contractor hasn’t read your description and it’s probably an automated entry. This simple technique will save you tons of time and effort of going through all of those annoying automated application to figure out that none of them meets your business needs. To make the most of it, make sure that you blend it inside your description so there will be no way to notice it without reading the description thoroughly.
These were some tips to help you write the perfect social media manager job description so you make sure you only get people who can be a valuable asset to your business. Let us know if you have any additional tip. Good luck!
Image Credit: Dita Margarita