Selling through Facebook is still one of the big mysteries that yet to be unraveled, especially for small businesses. I’m not saying that there aren’t businesses that are crashing it, but the rest is really struggling to find a middle point to doing it without having to annoy their fans.
It’s been reported that Facebook fans are now open to business promotions. Buying is a vital and crucial part of our lives, and it will always be. However, doing promotions on your Facebook page is a little different from other platforms seeing the nature of Facebook itself and the reason people mainly use it (communication).
So what’s about this whole social shopping thing
I believe that the age of conventional marketing is gone for good. Most people now shop online (or offline) based on their friends recommendation. Because most people have been scammed at least once in their lives before, they are now immune to most marketing messages that come from brands.
The key to social selling is to embrace the aspect of “social”! Yeah of course.
If you’re the only one doing promotions for your products, then you’ll never expect to see huge profits. However, once your actual fans start promoting your stuff for you, then and only then you are allowed to say that you’ve stumbled on the true power of social selling.
If you want to sell more on Facebook, here are 5 tips to help you CRASH IT!
1- You need to have these first
Before we dig into details, you really need to have these taken care of first:
• You need to have a quality product
Selling through Facebook or any other platform won’t really work unless you have a quality product in hand. This might seem very obvious to you, but believe me when I say that the age of hype is over.
If you’re not confident that your product is of high quality, then don’t even bother promoting it through Facebook. You might sell a few products, but once people realize that it doesn’t worth the money they paid, your sales will instantly stop and your brand will most likely sink.
When selling through Facebook, you’re not dealing with an algorithm as you are with human beings. With search engines, you might trick your visitors and keep selling them your crappy products (as new ones will always be coming through the search results). However, with Facebook, that won’t happen, because what I call “The People Algorithm” will SPOT you and STOP you!
• You need to have a fair following
I see many people complain that they aren’t making any sales through Facebook, but when I see their pages I notice that they have 50 fans or so.
How on earth are you going to sell anything if you have 50 fans where only 10% of these fans (about 5 of them) will see your message?
If you’re a conversion rock star, then you’ll manage to get 10% conversion which will result in 0.5 people buying your product!
In order for you to be able to see good results selling through Facebook, you first need to have a fair fanbase, and not just any!
You fans must be real (not those you get for 5 cents each), targeted (don’t expect baseball fans to purchase your LA Lakers T-shirts) and loyal (that’s what you need to be working on the most if you want to crash it!).
2- Using Facebook PPC
This is probably the most powerful way to sell your products fast and build a highly responsive customers base while you’re at it!
Facebook PPC is all about testing. You can try with different ad copies and narrow down your tests until you stumble on what I call a goldmine (the best performing ad). However, after a while (when people start getting familiar with it and you see that your CTR is dropping), try to change it to keep things fresh.
The best thing about Facebook advertising is that you’re building a solid base of customers, not just people who like your stuff. You can either direct them into an external page (in your website) or inside Facebook itself (there are many solutions to integrate e-commerce and Facebook).
3- Offer discounts
One of the best ways to sell more on Facebook is to offer unique discounts for your products that are only promoted on this platform. I believe that putting a discount will affect your potential customer’s decision a great deal.
Discounts are considered irresistible for most people. There are sometimes I see people buy a given product just because it has a discounts on its price (even if they don’t really need it).
This technique doesn’t really work the same for all markets. However, it’s worth that you try for your products and see if it helps.
You can occasionally offer irresistible discounts on your best performing products to see them perform even better. People love discounts, so make sure you give them some!
4- Make sure you craft your massages
The key to Facebook selling is to socially craft your status updates so they don’t look like old marketing messages that people already hate.
Having some copywriting skills is crucial if you want to get your fans to notice your promotion and follow the link to your product.
What you should do is to let your fans know of the great benefit that your product can deliver to them. Well crafted status updates could skyrocket your CTR and make you more sales if you have optimized your landing pages. Remember, people are very busy today (they probably have less than 5 seconds for your brand), so make sure you make those seconds count.
5- Never spam
Most people are afraid to promote their products on Facebook because they’re afraid that their fans will look at them as marketers who just want transactions.
This is a very reasonable concern, but remember, you’re not using Facebook for the sake of it. You’re using it to promote your business. So everything you do must directly or indirectly go into the promotion category.
If you have great products, then people won’t really care if you do promotions as they already trust you. Also if you try to recommend other people’s products, make sure they are of high quality and that you’ve bought them yourself and benefited from them.
Social selling works best when it’s based on your fans recommendations, so try to make things recommendable so your products go viral and you make more sales.
While selling through Facebook differs from market to market, you really need to focus on building trust with your fans first and then occasionally promote your stuff. If they trust you, they will never hesitate pushing that buy button every time you have something to sell, because they know there will be something of great value waiting for them!
So tell me, do you find it difficult to make sales through Facebook?