Whenever I see the word blogging on the web, I usually see other words associated with it like: time-consuming, hard, no instant ROI…etc. Although, some of these statements associated with blogging are true, the real return of blogging is very rewarding and can be achieved faster with the right techniques and approaches in hand.
Many people these days focus only on social platforms like Facebook and twitter to market their business. I’m not saying that they’re wrong by doing this, but I believe that they’re missing a great deal of exposure, traffic and customers because they don’t make use of business blogs. Whenever I talk to a new client about blogging, I get this same reaction of “why would I write a blog? Isn’t it time-consuming and have no real ROI”. I always try to explain to them that while blogging takes some time to start generating serious results for their business, it’s worth every second you spend on it.
It’s been said that bloggers are probably the most influential people in today’s web. Some business owners build a complete strategy just to get bloggers talking about their products and services. They realize that people trust bloggers (only genuine ones that have a high trust factor), and if they sponsor those bloggers, they’ll be able to get more exposure and more targeted customers for their businesses. Some of them pay bloggers lots of money so they write reviews on their products and services. What all of these business owners have in common is that they all know that bloggers have the higher hand on the web. If enough of them are satisfied about your product, then you should expect your brand to skyrocket along with your sales.
For business owners who are still making excuses not to blog. I can tell you that you can start doing it today very easily. If you don’t have time to blog, then you can simply hire a freelance blogger who has some experience in your market and get them to make you a blog and start publishing useful content on it. You can start slowly for the first month or 2 (like posting 2 articles per week), and once you start seeing some results, you’ll be able to invest more into increasing you publishing rate. If you’re looking for reasons why you should be blogging, then here are 5 of the most rewarding ones:
1- Blogging brings traffic and traffic brings customers
This is exactly why most people start a blog. They know that blogs bring traffic over the long term, especially from Google, and this traffic can be easily converted into leads or customers if they have the right channels on place.
Most business owners are afraid to start a blog because they know that there are many variables involved. They think that they should write SEO optimized posts and spend weeks doing link building to start seeing traffic to their pages.
The approach that I like doing is to just start writing useful articles for your target market and not to worry about SEO at first. Google will index your posts and rank them for other long tail keywords that you might have never found if you used the conventional approach of keyword research.
For me personally, I sometimes do very simple keyword research using Google’s Keyword tool, and optimize my posts for keywords that have medium to low competition and a fair number of traffic. However, for some mysterious reasons, most of my highly trafficked posts aren’t optimized for search engines and have no particular keyword. I just found that they could be useful to my blog readers and so I wrote them without doing any keyword research.
So take my word for it, start writing useful content, and after a while, Google will start sending you traffic to your blog. After that, you can lead that traffic into your conversion funnels to convert it into customers. If you use social media, then you should expect to double that traffic or even more. The point is, search engines love blogs, people (your customers) love blogs, so why wouldn’t you start a blog RIGHT NOW!
2- Blogging pushes you over the limits
The biggest reason I’m blogging is that I found out that it pushes me over the limits. By that I mean that it challenges me to learn new things so I can write content that my readers find useful. Every time I write a blog post, I learn something new about my industry. Unlike reading other people’s blogs, blogging helps you organize and memorize information better. It improves your brainstorming capabilities and helps you with new ideas.
Since I started blogging, I learned tons of stuff about social media marketing that I simply couldn’t learn when I was just consuming content. It helped me become an action taker and a consistent individual.
When you’re writing blog content for your readers, you’ll always make sure that it should be of high value. Putting this responsibility into your mind will help you do all the proper research that your blog post needs in order to be helpful, and along the way, you’re going to be exposed to tons of useful stuff that your business needs to grow.
Ahead all of that, it helps you express your opinion and get your voice heard, and we all know how much that is important!
3- Blogging will make people see you as an authority
The great thing about blogging is that it makes people perceive you as an authority in your market. Like book publishers, bloggers have a high weight on the web because they provide useful information that help people solve their problems. When you read someone’s post, and you find that it’s really detailed and full of helpful information, you’ll instantly realize that they obviously know what they’re talking about.
Imagine that you need a service and you had to choose between 2 websites. One with a blog, and the other with no blog?
Would you rather choose the person who has proved that they know their industry well (the one who has a blog), or the one that promises you that they will skyrocket your business? Most of the clients who contact me, always tell me that they’ve liked my blog. This implies that they’ve trusted me because they found the information on my blog useful. Also, unlike other service providers, my discussions with my clients don’t take long, you know why?
Because the first thing these potential clients tell me is “from taking a look at your blog, you obviously know what you’re doing”, so I end up only talking about their businesses and discussing rates. They don’t have to ask me questions about social media marketing, because they’ve already seen the answer on my blog.
I’m telling you this because I’ve come to realize how powerful blogging could be whether you provide products and services online or offline. I’ve also witnessed many bloggers make a full-time income and beyond without having a single product or service to offer (so blogging could be a self sustaining business model as well).
4- Blogging helps you understand your market
I know that most startup business owners start with a product that they think their market needs and then market it. However, this could be a big waste of time as no matter how good you are at doing your research, you might end up with a product that people don’t really need.
The good way of getting your product to sell like crazy is to start a blog. Yes you heard that right!
Starting a blog will allow you to understand your market by knowing what they really need instead of what they might find helpful. Because of the interactivity of blogs (especially the comment section), you’ll start forming ideas of the product that you can create to solve your readers’ problem. This way, you don’t have to invest your money, effort and time into a product that never sells.
5- It’s part of the social web
Most people forget that blogs were, are and will always be a part of the social web. People don’t trust hollow websites anymore. Instead, they trust the bloggers they’re following because they’ve already helped them before through their content. Blogs are part of social media mainly because they have all the advantages that social networks provide. They are a central hub for your readers to find and interact with your content. The comment section is where the conversation continues. The social sharing functions that blogs offer (through free plugins) help you expand your content reach and spread it across the social web.
I know that everyone already knows that social media is the “THING” right know. However, very few of them start a blog and maintain it. For me personally, I believe that blogs can be the most powerful assets that your business can have, so why don’t you start a blog right now, and I promise you that you’ll never regret it!
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