I bet many business owners are in this position right now!
Unlike huge corporations, small businesses can’t afford to spend lots of resources they don’t have on implementing new ideas that aren’t proven to bring results.
If you’re a small business owner, then you know exactly that the last thing you want to do is spending money to test new strategies. Big companies can afford to do that, but you can’t because you have a gazillion thing to worry about besides trying new strategies that cost your companies lots of money!
Lucky for you, social media is now in its maturity phase. It has proven itself to be the best companion of a solid business (a social business). I’m sure that you’ve probably read dozens if not hundreds of case studies where social media has played a major role in increasing profit and decreasing the cost. However, I should tell you right now. Social media marketing isn’t free. You might think that the platforms are free to use, but the strategy, tools and coaching will cost you money, time and effort. If you want social media to transform your business, then you need to start treating it as an effective marketing strategy, and not some place you go to when you feel overwhelmed by your business and want to blow off steam!
If you’re a small business owner who wants to move their business to the next evolutionary phase we’re witnessing right now (the social business), then here are 5 bottom-line social media case studies that will help you understand “The True Power Of Social”.
1- Real Estate: How Tim Moore Sold His Home In 50 Hours?
Yes you heard that right. 50 hours!
What Tim has realized earlier is that traditional selling strategies won’t really work in today’s economy. People are more and more immune to all sorts of marketing messages these days. Add to it the short attention span and you’ll get a prospect who will simply ignore all of the traditional marketing strategies you’re using!
The great thing about this is that Tim is not a real estate investor or anything. He’s just a social media consultant who happens to have a home he wanted to sell. He decided to use his social skills to market his house. He ended up selling the house is just 50 hours without even using a real estate agent.
Tim used a combination of Facebook and Twitter to market his house. He mentioned that you need to have a central hub that you need to direct people to. This central hub could be a dedicated page or a complete website dedicated to that property.
Also, here are other social media case studies for the real estate industry:
2- Medical: How Flagler Bariatric Boosted Their Surgery Numbers Using Social Media?
The challenge Flagler Hospital Bariatric was facing is increasing the number of surgeries. Their main strategy was using Facebook to increase awareness of their services. They used a combination of tactics including: custom Facebook landing pages, event promotion, giveaways, contests…etc.
What’s interesting about this case study is that Flagler Bariatric was able to decrease their marketing costs by a mind-blowing 93% by gearing their efforts towards social media instead of traditional media. Also, besides all the great engagement they got on Facebook, they were able to recruit 40+ volunteers to help them promote their community.
Using social media alone, Flagler Bariatric was able to produce 24 qualified leads to attend their free seminar and an estimate of 16 new surgeries from this campaign alone!
3- Celebrity: How To Generate $10 Million In One Weekend Of Tweeting?
Is that even possible?
$10 million from one Twitter account in one weekend!
50 Cent (Curtis Jackson) netted $10 million dollars after promoting a company called H&H Imports, which he owns 30 million shares of it. Over the weekend, the company has added $50 million in market cap thanks to 50 Cent’s tweets. This obviously shows you how much impact one tweet from a celebrity (or influencer) can have on your business. Also, for those who suspect in the power of Twitter, this is a perfect example!
4- Consumer: A Funny YouTube Video Helps Orabrush Make $1 Million In One year!
Did you think that YouTube is only for teens who love to watch all the awesome videos without spending a dime?
The bacteria fighting company Orabrush has turned to YouTube after many failed attempts to make TV commercials work for their business.
CEO Jeffrey Harmon has explained that after many failed attempts to educate people about bad breath through TV commercials, they created a YouTube channel called “Curebadbreath” and did a series of funny videos that have the aim of educating people about bad breath and increasing awareness of their brand. After they realized that their videos are going a little bit viral, they pushed them with “Promoted Videos”. They didn’t approach the traditional infomercial approach on YouTube. Instead, they approached the kind of videos that go viral on the platform (which are funny and quirky) with a light promotion. Their YouTube Channel has received more than 53 million views to this day.
After the initial campaign, Orabrush followed up with a weekly series of a giant tongue called Morgan. According to Claire Cain Miller of The New York Times, Orabrush has sold $1 million worth of $5 tongue brushes through YouTube. Miller also reported that major drugstores have started to stock it into their shelves.
Check out the rest of the case study on SearchEngineWatch.com
5- Non-Profit: Building A Tesla Museum
I’m sure that many of you are familiar with the work of Matt Inman of the Oatmeal.com. His hilarious comics always go super viral on social media and it’s very hard not to notice them.
The campaign began when Matt posted a very controversial comic named “Why Nikola Tesla Was The Greatest Geek Who Ever Lived”. After a short while, he got a response from Alex Knapp criticizing the comic on Forbes. After Matt’s reply to him, he decided to raise money to build a Tesla Museum. He put an Indiegogo campaign with the goal of raising $800.000 to end up with $1,370,461 + $850.000 grant from the New York state. This money was intended to buy Tesla’s last laboratory that is located in the sleepy town of Shoreham, New York.
While this is a crowdfunding campaign, social media (including the popularity of the Oatmeal blog) is what resulted in these mind-blowing numbers. As for now, he has more than 800K fans on Facebook and over 350K followers on Twitter. This wasn’t actually the only campaign of Matt. He raise lots of money to charity through his blog. Check out this hilarious post where he shows different photos of $211,223.04.
As you can see here; these were very few case studies of how social media has contributed to bottom-line. There is a gazillion of case studies out there that mention the number of fans, followers and traffic as the result of the campaign, but I wanted to include these bottom-line case studies on purpose, because that’s exactly what a small business needs.
If you’re looking for more case studies that prove social media ROI, then I compiled a list for you:
If you want similar results for your small business. Click here to see how I can help you.
Also, If you have another bottom-line social media case study you want to share with us here? Put it in the comment section below and I’ll make sure to add it to the list!
Image Credit: tpower1978