While these 2 statements aren’t completely true (I wish they were), email marketing was and is still probably the best marketing strategy that can go along with almost any business. If implemented correctly, it could bring some magnificent returns beyond any other strategy’s capabilities.
Business owners make the best of their businesses from repeated customers, right?
If you don’t build a solid customer’s base that you can rely on whenever you have something interesting to say (or sell), then you’ll be chasing leads for the rest of your life.
With all the updates that go in today’s web (SEM, SMM…etc), it has become unsafe for business owners to base their income on unpredictable variables such as search engine’s algorithms. Once you get traffic, you’re not guaranteed to keep getting it for the rest of your life, and that’s why email marketing is a crucial element for you business.
Many people say that emails are dead (I don’t know where they are getting these data), but I can tell you something. Email is here to stay! Techniques and forms might change, but the principal will never do.
It’s true that social media marketing is considered to be the new goldmine for businesses, but I can tell you that there is nothing new in it. Social media marketing works almost the same as email marketing. You get people to like your page (subscribe to your list), so they can receive updates from you. The advantage social media marketing has is probably the viral nature that it has. When people share your stuff (mostly with a button click), other people in their circles might see it, and if it’s interesting enough, they will like it as well…you got the point.
You know what you get when you fuse email with social media marketing? I’ll let you guess yourself. In order for you to integrate them together, here are 3 tricks to making the best out of the 2:
1- Make use of Facebook apps:
This is probably one of the best converting techniques I personally use. It’s true that Facebook doesn’t allow you to setup a fan gate anymore (custom landing page as the default tab), but that really doesn’t matter.
Most people I know got really upset when Facebook decided to remove the fan gate from all pages. Truth is, this is probably the best thing Facebook has done with our pages. You can instead design cool landing tabs that have email optin forms (I personally use Aweber), and direct people to the unique URL that Facebook gives to your tab. This way, you make sure there are no distractions that might keep your subscribers away from joining your list!
Integrating email marketing with your Facebook page is one of the most powerful ways to build an email list fast (especially if you offer something of value), and in the same time get people who visit your page to like it and become fans (See my Facebook page for example).
2- Integrate your social profiles into your emails
There is no harm to connect with people using multiple channels. People often tend to believe that if a channel is working good for them, then there is no need to use another one, because for them this will be a waste of resources.
I believe that this thinking is not correct as you may want to diversify your communication channels as much as you can. This way you’ll ensure that if there are some mysterious forces (email spam filetrs, Facebook Edgerank…etc) that block your messages in one channel, your message will still get through using other channels, and as they say “don’t put all of your eggs in the same basket”!
In the previous strategy, we’ve talked about leveraging the power of social media to build your email list. In this strategy, you want to do the opposite. You can leverage the power of email marketing (your email list for example) to build your social media following.
You can do that by putting your social profiles at the end (or in the top) of every email you send to your subscribers. You can also design HTML templates (super easy with Aweber) to spice your emails with interactive social media icons that lead to your profiles.
Social links shouldn’t only be included when you email your subscribers. You should also put them in every business email you send. This makes sure that everyone you contact with email sees your social profiles and hopefully become part of them.
3- Promote your email newsletter via social platforms
Many people have huge following on the social platforms they’re using to promote their business, but they don’t make use of their fan base to promote their email newsletter!
You can promote your email newsletter by tweeting about it occasionally (Don’t Spam!) or encouraging people to join it via your Facebook page whenever you have written something very interesting. This works best if you have something valuable that your followers want so bad like an ebook or a report…etc.
You can also make use of the Twitter DM feature to send a direct message promoting your ebook, report, video series or podcasts to every new person who follows you (there are many automated software that can do this for you, but make sure you don’t do it in a spammy way).
Your email list is probably the most valuable asset to your business, and that’s why you should treat it this way. If you have something really interesting to offer that you know will benefit most of your followers, then you’ll see your email list grow every day, especially if you craft your promotions carefully (make use of some copywriting to encourage people to join your newsletter). Many of my subscribers come from the promotions I do on Twitter and Facebook, and that’s why you should be doing the same thing.
So tell me, what are you doing to integrate your email with social media marketing?