Do you know what effective Twitter management looks like? I bet you do if you’ve seen positive results from your Twitter marketing efforts. However, many people out there don’t know exactly how to effectively manage their Twitter accounts to get the most results.
The thing with Twitter is that it’s very different from other social platforms. When it came out, most people thought of it as a silly time waster and that’s probably the first impression that some people form when they first start using this microblogging platform.
Whether you’re managing Twitter accounts for your clients or doing it for your own business, there are a few things that you need to keep in mind to make the best out of your efforts. Twitter could be very time consuming if not handled correctly, and that’s exactly what you should be avoiding. These social platforms could develop a very addictive behavior in the user to the point that you could simply get lost in all the cool stuff that gets shared every day.
I will not discuss time management here as this will probably be the subject of a future post. What I’m going to talk about here is how to effectively manage your Twitter account so you get the most of the time spent marketing on this platform. Here are 3 tips to help you accomplish that:
1- Choose a good Twitter management platform
Technology has really made our lives easier. When it comes to Twitter, things could look a little overwhelming and messy. To solve this and simplify Twitter management, many companies have developed great software and services to help you focus your efforts and not get distracted.
One of the great social media management services is definitely Hootsuite. I use this easy yet very effective platform everyday to manage all the Twitter accounts I’m working on (whether for my clients or for me). I experimented with several social media management platforms before, but when I stumbled on Hootsuite, I couldn’t look to another platform, because it has already everything I need.
Hootsuite organizes your social profiles in tabs (like the ones used in today’s browsers). These tabs allow you to go from an account to another with a button click without having to log into each account separately.
The other great feature which is really a time saver is that Hootsuite divides your Twitter tabs into different streams so you can look at all of them without having to move from a page to another. Your Twitter stream (home feed), mentions, direct messages, your sent tweets and your lists are all listed in one page. You can retweet, reply to or DM right from the corresponding streams with one button click (how easy is that).
Once you choose the best Twitter management platform that most suits you needs. You now need to move and work on your Twitter marketing.
2- Share only the best information
People are many of the times very lazy and don’t really want to waste a lot of their time researching outstanding content and sharing it with their followers. It’s true that finding great content that will blow your followers’ heads off is really hard sometimes, but I like to go with the approach that if you don’t have something interesting to say, then don’t say anything until you do (but that doesn’t mean you fast on tweeting for a week!).
Besides sharing your own content, you should try to find great content that you know will benefit your followers. For me personally, the best performing content that gets clicked the most (you can see the number of clicks on your Hootsuite analytics dashboard) is case studies. Twitter users love case studies, especially those that give a big promise. Posts like how I got 10.000 Twitter followers in 6 months or how I got 300 Facebook likes overnight are the best because people are curious to know how it was done.
Some people may complain of where they can find great information, but you can just Google “Top [your industry] blogs” and you’ll most probably find top blogs in your industry. When you do, try to filter only those that provide pure value to their readers. I personally use Google reader to put all of the feeds I’m subscribed to in one place. Whenever these guys update their content, I instantly get their updates in my Google reader account.
A great service that Google has is called “Google Alerts”. This service allows you to put a feed keyword so you get updates in your Google reader whenever that keyword appears in web content. If your industry is organic food, then you could include the keyword “organic food” into your Google Alerts account and it will automatically send you every piece of update that has the word “Organic food” (you can also use Google operators to make your searches more accurate like searching only in the title…etc).
Doing this will allow you to stay on top of your industry and in the same time give people the impression that you’re a market leader who’s really on top of their market.
Another advice when you retweet content from within Twitter is to first follow the link and read the article that you want to retweet. Don’t just hit retweet just because you found that the headline is interesting enough or that it was tweeted by an industry leader.
Also try to include a professional opinion at the very first or last of your retweet. Most people won’t reply to your retweet, but if you put your opinion there, they will reply to you and thank you for your retweet and opinion.
3- Embrace the full potential of Twitter
Twitter management could look a little hard if you’re just starting out, but once you get a sense of it, you’ll start doing it on a subconscious level. Remember, Twitter is a social microblogging platform and you should treat it that way. Try to thank people who have retweeted your content. Reply to some of your DM (don’t spend a lot of time here as most of them will be automated and of no value to you). Share content that you find really helpful with thumbs up to the tweeter.
Another great feature that Twitter has is that you can create various lists that each serve a different purpose on your Twitter marketing. You can put a list of influencers and add high profile people in your industry so you can easily follow their tweets. A great idea is to put people who have retweeted your content the most into a separate list so you can reward them and retweet their interesting content to your followers.
Be nice, helpful and professional and you’ll start noticing that your Twitter management is getting easier and easier with time.
So tell me, are you getting good results from your Twitter management efforts. If you are, share some tips you find helpful in the comment section below.
Image Credit: Creative Tools